What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards! An awards gala will follow on June 3 in NYC.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year.
Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. Part of the problem is that the ad industry’s MO has been to “overcomplicate” matters, said Lauren Wetzel, chief operating officer at InfoSum, speaking at LUMA’s Digital Media Summit earlier this week.
