PadSquad

To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.

More than two decades after they ran, Cerveza Cristal’s Star Wars ads are a perfect and unintentional cautionary tale for ad tech vendors pushing CTV ad products like virtual product placements and shoppable content overlays.

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an electric SUV.

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into streaming video.

Between Amazon blocking beer ads during NFL Thursday Night Football and Meta’s newly introduced restrictions on pharmaceutical advertising, marketers are running into all sorts of unexpected (and perhaps anti-competitive) obstacles. Dan Meehan, Founder and CEO at PadSquad, offers suggestions for marketing around these restrictions.

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’ […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Daniel Meehan, CEO at PadSquad. On Feb. 15, Chrome began blocking disruptive ad formats in compliance with standards set by the Coalition for Better Ads (CBA). While attention has largely focused on poor ad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Daniel Meehan, CEO at PadSquad. You can’t monetize poor creative. Yet so many content creators, brands and publishers simply “turn on” advertising with an automated ad tech solution and check […]

Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like […]