TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year’s upfront season.
We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.
Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning to outcomes-based measurement to figure out whether their TV campaigns drive incremental results.
