For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy.
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
The end of Oracle’s ad business is a major shift in the ad landscape. Here’s how to assess the impact on your business and begin to find a new path forward, according to Alliant’s Christopher Morse.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]
We’re close to the onset of true cross-media measurement – with the understanding that all video impressions are not created equal. That seems obvious, but one key player in the ecosystem, YouTube, disagrees.
The emergence of large-scale data and identity resolution platforms with audience graphs across devices and households is a major step forward to helping reclaim control over reach and frequency. But there’s no single solution to the problem, writes Seraj Bharwani, chief strategy officer at AcuityAds.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising? The group had painful layoffs this summer and has fallen behind rivals, Insider reports. Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation. The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD […]
The results are in. Oracle’s Moat Outcomes API, a product that attributes digital ad impressions to in-store product sales, announced its first DSP integration with StackAdapt on Thursday. The product is specific for CPG and retail vertical clients, with Moat licensing data from retail membership and loyalty programs to connect those customers to online identity […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers […]
