Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.
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Michael Lamb
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Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […]
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MediaMath, Once A DSP, Sees Clients Are Responding More To 'Marketing OS'
Over the past year, MediaMath has just about doubled its staff to 306, as the company works to broaden its identity from being a demand-side platform to being viewed as an end-to-end enterprise solution. The company also created a new role—the “chief commercial officer”—in which it hired former McKinsey & Co. executive Michael Lamb. As […]
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