Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which both reap the benefits. Matt Chmiel, strategy director at Siberia, recommends four steps that will help brands make the journey from passive to active data collection.

It’s a good time to be in the first-party data biz. Jebbit, a Boston-based startup that helps marketers collect data directly from consumers, announced its $12 million Series B on Monday led by K1 Investment Management. Previous angel investors include ad tech big wigs, such as Jonah Goodhart (currently of Oracle Data Cloud) and Eric […]

Jebbit has a fresh approach to data collection: Ask the consumer to participate. The Boston-based startup, which announced a $6.8 million Series A on Wednesday, is helping enterprise brands and professional sports teams get consumers to proactively share their first-party data. The round was led by Manifest Investment Partners, with pinch-hitting from several strategic ad […]