Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its TV playbook to better manage reach and frequency in streaming media campaigns.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO A Go-Go Dunkin’ CMO Tony Weisman will step down in December after a busy two years at the company. Weisman oversaw a major rebrand (from “Dunkin’ Donuts” to its more general coffee and food focus today), as well as the first overhaul of […]
Each day at 6:30am, Dunkin Brands President of Global Marketing and Innovation John Costello gets a report showing the previous day’s sales by item at every US location. The company, which owns Dunkin Donuts and Baskin Robins, launched 43 new products this year, Costello told marketers at the Association of National Advertisers’ annual Masters of […]
