BlueConic

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.

Some marketers failed to heed the warning signs that their relationship with third-party cookies was coming to an end. But the time to move on is now. Fortunately, there are plenty of other addressability solutions in the sea.

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.

The US is long overdue for a federal privacy law, but the American Data Privacy and Protection Act might not be it. Considering the midterms are two months away, it’s unlikely we’ll see a full vote on the House floor before the election. And so we asked the experts: If the ADPPA doesn’t pass soon, what happens next?

Sephora is the first company to be fined under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million. Cory Munchbach, president and COO of BlueConic, weighs in on what this first instance of CCPA enforcement means for other brands and the future of privacy.

Although Molson Coors has hired a bunch of people who can manage programmatic – they sit on what the company calls its precision and digital marketing team – there’s a lot more to in-housing than media execution and getting hands on keyboards.

Writer Charlie Warzel recently linked to a piece by University of Chicago’s Dr. Richard I. Cook called, “How Complex Systems Fail.”  It’s a theoretical framework for assessing failure within medical systems. But in reading it, I couldn’t help but notice that Cook’s findings of complex system failure could apply to marketing technology, too.

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic, from the Banning Surveillance Advertising Act in the US to the Digital Services Act in Europe.

The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic, on this episode of AdExchanger Talks.