Privacy Sandbox’s Protected Audiences API causes increased latency, decreasing viewability and yield. Given these issues, publishers simply cannot afford to test PAAPI at scale.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Priti Patel Powell, senior director of business development and strategy at PubMatic. Mention an A/B test and many advertisers immediately think about creative assets. Pitting one design or bit of content against another is […]
