Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup
The co-founders of a new privacy tech startup called Precise.ai are two names you’ll probably recognize: Adam Helfgott and Jesse Redniss.
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advertising and privacy
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AdTheorent Is Using Machine Learning To Predict Effective Inventory
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood that an impression will lead to a conversion.
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OPINION: Data-Driven ThinkingWill Apple Be The New Ad Tech Challenger?
Looks like Apple wants to launch a DSP. With Google’s recent (and second) third-party cookie delay, maybe it’s going to take a company like Apple, with a track record of technical innovation, to develop the next privacy-centered targeting solutions for digital advertising, writes Nico Neumann.
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Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes
Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, with a focus on (what else?) data privacy. “Everybody is thinking about how they can evolve in this new world,” David Mitby, Google’s senior director of product management for app ads, told AdExchanger.
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OPINION: Data-Driven ThinkingPrivacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diane Perlman, CMO of Blis. The digital advertising industry is locked in the fight of its life right now. The combination of international privacy regulations, such as GDPR, CCPA and […]
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Google Eyes Search Deals With Instagram And TikTok; Streaming Wars May Benefit Social Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube. […]
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AdExchanger Research: The Ad Industry Grapples With Angst – And Feels Some Hope – As The Privacy And Identity Landscape Shifts Underfoot
AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies. Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most […]