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AdAttributionKit

OPINION: Data-Driven Thinking

The Future Of Probabilistic Attribution: What Will Apple Do Next?

By Paul Hayton, Dataseat (part of Verve)// July 9th, 2024

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden.
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Mobile

Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework

BY Allison Schiff// June 11th, 2024

Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
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