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OPINION: On TV & Video

Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It

By Greg Smith, StreamVantage// May 6th, 2024

Multiple factors such as buy-side practices, the CTV industry structure and shortcomings in ad tech contribute to CTV’s ad frequency problem. Yet there are several ways to overcome these limitations.
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- AVOD
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- CTV
- Donovan Data System
- DSP
- FAST
- greg smith
- gross rating point
- hulu
- IAB Tech Lab
- Innovid
- Log File Data
- log level reporting
- mediaocean
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OPINION: On TV & Video

Convergent TV Is A Mirage Until We Have Scaled Infrastructure

BY AdExchanger Guest Columnist// January 27th, 2022

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Chris Maccaro, CEO of Beachfront. “TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV […]
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