Publishers

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes […]

SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration […]

Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a […]

Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, also […]

When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to […]

Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday. While LittleThings is the first pub to fall victim to Facebook’s news feed algorithm change, it is likely not the last. Many pubs play Whac-A-Mole with the news feed, optimizing article and video content to fit the whims of a fickle Facebook […]

Although national broadcast networks have led the charge on audience data and automation – at least in the linear TV environment – local station groups aren’t far behind. NBCUniversal Owned Television Stations is laying the foundation for greater addressability at the local and regional level. The division houses 39 NBC and Telemundo local TV stations […]

Product-related content is an editorial anchor at GQ, Condé Nast’s men’s lifestyle pub. People who read about brands on GQ’s site spend twice as much time with its content overall – around 14 minutes – and are nearly 10% more likely to return, according to research commissioned from Skimlinks and Parse.ly. That level of engagement validates Condé’s […]

NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising technology, Ed Kozek. Kozek was previously SVP of ad product and engineering for The Weather Co., where he worked on the audience and data platform WeatherFX. Now he will manage NBCU’s proprietary ad products. NBCU […]

Like most publishers, The Associated Press (AP) is evaluating ways it can increase video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet […]