Opinion
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The Supply Side's Crucial Role In SPO Accountability
The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers.
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OPINION: The Sell Sider
Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue
Setting price floors can unlock additional revenue. But only by setting the “right” floor for any given impression can you increase and not harm yield.
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OPINION: Data-Driven Thinking
The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead
The challenges facing digital advertising feel bigger than ever. But when you’re in Cannes, you can’t help but focus on the positives. Here are the six biggest ad industry trends and positive takeaways from this year’s show.
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OPINION: Data-Driven Thinking
Media Buying Doesn’t Have To Be A Mixed Bag
Ad quality issues are widespread, even on legitimate websites. But today, advertisers have more control over what goes into programmatic’s mixed bag.
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OPINION: Data-Driven Thinking
The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk
Many in the digital advertising industry truly want to do better. But there are imminent obstacles that need to be tackled if we want to move from words to deeds.
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How CTV Publishers Can Thrive With The Right Technology Partner
It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow.
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Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience
The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated.
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Harnessing AI: Transforming Creative Development In Advertising
Advertisers see the value in AI. Still, there’s plenty of potential that remains untapped when it comes to developing creative.
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OPINION: Data-Driven Thinking
Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective
Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.
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OPINION: The Sell Sider
Who Has The Right To Define The Premium Internet?
Who gets to decide what is premium? Is it dangerous to outsource that decision to The Trade Desk (or any one DSP)? And how should publishers position themselves within the future of this so-called premium internet?