Home Online Advertising Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
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Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay

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Comic: The Last Third-Party Cookie

Third-party cookies: Can’t live with ‘em, can’t seem to get rid of ‘em.

Earlier this week, Google delayed third-party cookie deprecation in Chrome for the third time. The end of third-party cookies will now happen in 2025, likely towards the beginning of the year.

The exact timing is TBD.

🤯 😮 😱

Not really. The move isn’t a shocker. Google’s Q4 deadline was increasingly unrealistic with each passing day.

Two different regulatory bodies in the UK have concerns about the Privacy Sandbox.

The Competition and Markets Authority (CMA), which has direct oversight of the Privacy Sandbox APIs, isn’t convinced this whole third-party cookie deprecation affair won’t serve to entrench Google’s market dominance.

And the Information Commissioner’s Office, which is the UK’s data protection authority, is worried that the APIs are exploitable and not as privacy protective as promised.

Meanwhile, the IAB Tech Lab doesn’t even think the Privacy Sandbox APIs work.

You will no doubt read many think pieces over the coming days and weeks (and months … and years?) about what Google’s most recent delay means for the online advertising industry.

But this isn’t a think piece. It’s a goofy roundup of nerdy ad tech humor and we love it.

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Surprise, surprise

Kate, we are one of those 10 people.

Every last crumb

If third-party cookie deprecation takes any longer, we’re going to have to start splitting atoms.

The year is 10,191 …

Sounds about right.

Breaking news

There’s no love lost between The Trade Desk and Google. Remember when TTD’s VP of product, Bill Simmons, called the Chrome Privacy Sandbox “a massive investment in a project that could make the open internet a worse place for advertisers and publishers?”

Anyway, TTD’s stock rose in reaction to Google’s deprecation delay news.

Ad tech Nostrodamus

At 9:25 a.m. on Tues., April 23, Raptive’s Paul Bannister posted a “spicy” tweet thread (X thread, whatever) predicting the high likelihood of a third-party cookie deprecation delay.

A little less than eight hours later, at 5 p.m. ET that day, Google released its news.

Nice one, Paul. 🤩

Half baked?

The Privacy Sandbox may need a little more time in the oven.

Tough cookies

But maybe the reason cookies just won’t die is because … you need to shoot them in the head? 🤷‍♀️

Say the line, Google!

No roundup of this nature is complete without at least two references to The Simpsons.

Surprise, surprise (redux)

For the record, we’re just “AdExchanger” and not “the AdExchanger,” but thanks for reading, @AdtechGod. 😃

‘For the love of god and all that’s pure and good in the world … ’

Lastly, we express our condolences to Joshua Lowcock (@jlowcock), the most recent guest on our AdExchanger Talks podcast.

During the recording, which took place last week before Google’s announcement, we asked Joshua for his take on the likelihood of third-party deprecation this year. Or will there be another delay?

And he said: “I would hope for the love of god and all that’s pure and good in the world that they get phased out.”

Oh well. 🤷🤷🤷🤷🤷🤷🤷

And if you haven’t yet had your fill of cookie-related wisecracks, here are s’more.

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