What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic investigations at Kroll. It’s a question of quality (or the lack thereof).
The industry shouldn’t let Google’s repeated delays slow down the progress we’ve made toward a more privacy-friendly advertising ecosystem. The need for innovation and collaboration is greater than ever.
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome.
Unlock New Perspectives with the “Addressability & Performance Best Practices Study” Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations have already shifted permanently. Our comprehensive “Addressability & Performance Best Practices Study” […]
Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.
The concept of ID bridging has long been the foundation of programmatic advertising, writes LiveIntent CEO Matt Keiser. What is cookie matching but an early iteration of ID bridging?
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.
You read that headline right: Google is seriously considering scrapping its plans to deprecate third-party cookies in Chrome. Instead, it’s proposing some kind of TBD opt-out tool for third-party cookies.
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born.
