CTV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe’s Ad Cloud Drags Adobe is “significantly” accelerating its plan to eliminate its low-margin Advertising Cloud transaction-driven business and focus on the software side of the business. “The transaction business is very resource-intensive,” CEO Shantanu Narayen said Thursday when explaining the move during Adobe’s […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times […]

The On Addressability initiative, a joint venture between Comcast, Charter and Cox, has added AMC Networks as its first independent broadcast partner, the companies announced on Wednesday. Comcast launched the On Addressability initiative at the Cannes Lions festival in June 2019 to transition more TV commercials to addressable ad sales. The joint venture allows brands […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity […]

Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for […]

Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said […]

  American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from a year ago, according to Nielsen. And The Trade Desk CEO Jeff Green predicted during the company’s Q1 earnings call that reach on CTV will “rival and even surpass” linear TV in the near future. But […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this year, according to MoffettNathanson – a loss the research firm WARC pegs at $25.5 billion. Despite a surge in viewership, with people stuck at home, advertisers have slashed budgets by more than 40%. Lowe’s, for […]