Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval
If Chrome imitates Apple, there may be a de facto deprecation of the third-party cookies, since potentially only a slim percentage of users would consent to tracking. In that case, advertisers would still have to primarily rely on cookie alternatives, including the Privacy Sandbox.
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CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear
During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on its platform.
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Google Says It Won't Deprecate Cookies In Chrome After All (?!)
You read that headline right: Google is seriously considering scrapping its plans to deprecate third-party cookies in Chrome. Instead, it’s proposing some kind of TBD opt-out tool for third-party cookies.
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OPINION: Data-Driven Thinking
How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome
Despite setbacks, the mobile advertising industry has not only recovered but thrived post-ATT. What can overcoming the impact of ATT teach us about overcoming the latest uncertainty around the future of the cookie?
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The FTC Orders Companies To Disclose Info On “Surveillance Pricing”
The FTC is ordering data from eight companies, which Commissioner Lina Khan describes as part of a “shadowy ecosystem of pricing middlemen,” in pursuit of visibility into “surveillance pricing.”