Senior Editor
James covers the intersection of commerce, media and advertising technology.
Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.
This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise.
A growing number of retail media networks are partnering with ad tech intermediaries and each other to manufacture national scale. And you can add regional grocery chains Wegmans and Giant Eagle to that list.
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
What if the new storefront is a person sitting on their couch and scrolling their phone?
With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.