About AdExchanger

Sarah Sluis

Executive Editor

As Executive Editor, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.

Allison Schiff

Managing Editor

Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

James Hercher

Senior Editor

James covers the intersection of commerce, media and advertising technology.

Anthony Vargas

Senior Editor

Anthony Vargas ( [email protected] ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

Alyssa Boyle

Senior Editor

Alyssa Boyle ( [email protected] ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

Victoria McNally

Andrea Larick

Director of Events

Andrea Larick is AdExchanger’s and AdMonsters’ Director of Events, handling all things event-related from initial planning to the final execution and everything in between. An event industry pro, she has served in many roles for various publishing companies and event planning organizations to build exceptional experiences for attendees, sponsors and speakers. She remains the caretaker of the AdExchanger and AdMonsters House of Speakers, ensuring no PowerPoint is left behind.

Jonathan Toback

Senior Director, Sales

As Senior Director, Sales for AdExchanger, Jonathan Toback is responsible for the monetization of all global conferences and media properties. Jonathan (or JT as he prefers to be known) began his career on the advertising agency side before moving on to sales. He’s held senior sales roles at Time Inc, Ad Age, Future, and AdMonsters before joining AdExchanger.

A graduate of Brandeis University, he lives in NJ with his fiancée and two kids.

Trish Borrelli

Senior Director, Marketing

Trish is the Sr. Director of Marketing, handling marketing strategy and operations.

Prior to joining AdExchanger in 2021, Trish spent 15 years in the B2B events industry as a Sr. Audience Acquisition Manager for Emerald Expositions and Account Manager for GLM. Trish is passionate about growing communities of like-minded professionals and fostering opportunities for connection. Outside of work Trish enjoys connecting with nature out in the beautiful Hudson Valley and watching superhero films with her son.

Emily Rocca

Associate Marketing Director

Emily is AdExchanger’s Associate Marketing Director, working with our content and operations team to communicate news about events, awards programs, and happenings in the AdExchanger community to our audience of digital marketing and advertising professionals. She has over 5 years of experience working in the events and marketing industry. Prior to joining AdExchanger in 2020, Emily was the Content Marketing Manager for an experiential marketing agency in New Jersey. Outside of work, Emily is passionate about eating doughnuts and petting her pointer-lab mix, Maybelle.