It is finally confirmed that Apple will host an event later in October to announce its upcoming M3 chip alongside new Macs. The 'Scary Fast' event will take place on Monday, October 30. The company has also switched its event time from 10:00 AM PT to 5:00 PM PT, right on time for Halloween. Apple is expected to release a new MacBook Air, MacBook Pro, and potentially a new iMac with upgraded internals.
Apple set to host its 'Sacry Fast' event on October 30 to announce the M3 chip and new Macs
As mentioned earlier, Apple will host its highly anticipated 'Scary Fast' event on October 30 to announce the new MacBook Air, MacBook Pro, and iMac. The event will be held virtually, and anyone can watch it. The company will live-stream the event on its official website, YouTube, and Apple TV. As stated above, Apple will not be live-streaming the event at its usual time.
Apple's 'Scary Fast' event is set to start at 5:00 PM PT, right on time for Halloween on October 30. If you are interested in watching the event live, we will share dedicated tutorials on how you can catch the 'Scary Fast' event on any device and when it will begin in your local time zone. You can expect Apple to announce new MacBook Air and MacBook Pro models with upgraded internals. If lucky, the company could also see fit to announce the upgraded 24-inch iMac with an M3 chip.
It was previously rumored that the company will announce new iPad models later this year. It is unclear what the new event will have in store for users. Apple's 'Scary Fast' tagline makes the M3 chip the event's highlight. We have previously covered that the company will not introduce any significant design changes with the MacBook Air models.
The new MacBook Pro with a 13-inch display could be upgraded with minor changes in design. The company could eliminate the Touch Bar on the machine and trim down the bezels for a more streamlined and modern look. Apple's animated version of the invite artwork shows a spooky Finder logo, hinting that the event is oriented toward new Macs and the M3 chip based on TSMC's 3nm architecture.
Again, Apple could also upgrade the 24-inch iMac with powerful internals. While the device's design is relatively new, we suspect there will be no changes on the outside. However, the machine could be offered in new color options. We will be covering the event in extensive detail, so be sure to stick around.
