As our long-term partner in various key projects, including our global annual State of Business Travel report, Wakefield Research has consistently demonstrated professionalism, receptivity, creativity, and a deep understanding of the issues affecting our business.

The global nature of their research involved a massive effort and yielded valuable data on topics such as LGBTQ+ and women travelers, sustainability, health, and work-life balance.

Wakefield’s team of engaged managers, skilled analysts, and seasoned journalists provide insightful analysis and thought leadership. Their deliverables have consistently met tight deadlines, and their flexibility and responsiveness have kept us informed throughout each project. They have also provided valuable direction and recommendations when needed.

From questionnaire ideation to final data reports, Wakefield Research has shown a deep understanding of our goals and has provided crucial guidance at every step. Their communication has been thoughtful, thorough, and rigorous, and their collaborative approach has been greatly appreciated. We have always felt confident in their ability to deliver high-quality data that helps travel managers better understand the needs of their peers and business travelers, and we really enjoy working with them.

Michelle Homes Craig
Vice President, Thought Leadership & Integrated Marketing
SAP Concur

Offering Quantitative and Qualitative Research for Thought Leadership and Strategic Insight

Wakefield offers quantitative and qualitative research, thought leadership and PR polling surveys, multi-variable communications testing, and product development and design studies. All of our work is customized to fit your company’s needs and your industry’s specific challenges. Wakefield Research is the market research firm that focuses on your challenges and the best path to delivering insights that change how you think – and ultimately, how you act. Contact us to talk about your market research and insight needs today.

Effective market research should give you more than just numbers and charts. Research should give you clear direction and a compelling story – not endless “maybes” – so you can strengthen your brand, improve your bottom-line, earn media coverage, and educate your consumers, customers or constituents.