Podcasts and newsletters share the same low cost of entry; all it takes is a phone or a computer and you’re in the game. But that’s just the beginning. Both formats offer publishers...
“The risk of losing people in the newsletter world has declined:” What happened to The Atlantic’s newsletters for subscribers scheme
The pandemic years saw a number of high-profile journalists leave publications to launch their own newsletters. Although lockdowns were credited as a driving...
How The Telegraph is harnessing newsletters for community development and retention
“If people become a subscriber to The Telegraph after clicking on a link in a newsletter, they’re 50% more likely to still be a subscriber a year later,” Head of Newsletters Maire Boneheim...
The Telegraph’s Maire Bonheim and David Alexander on newsletters for different business goals
This week we speak to The Telegraph’s Head of Newsletters Maire Bonheim, and Deputy Head of Newsletters David Alexander, about the publisher's newsletter portfolio. We talk about why The...
One email to rule them all: The New Statesman consolidates its newsletters
Barely a week goes by without a new newsletter launch from a publisher spying an opportunity in a new area. As building audiences on social media has become more...
Substack UK Head of Writer Partnerships Farrah Storr on why every magazine should embrace paid newsletters
This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK...
Semafor Media Reporter Max Tani on joining a global media start-up
On this week's 250th episode we hear from Max Tani, media reporter at news start-up Semafor. He tells us how he came to Semafor; the Venn diagram between media,...
The Ankler CEO Janice Min on turning a newsletter into a media business
On this week's episode we hear from Janice Min, co-owner and CEO of The Ankler, a newsletter-first media brand covering Hollywood and the world of entertainment....
Newsletters are finally growing up: how publisher email strategies evolved in 2022
For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we’ll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from...
Special: Key findings from the Reuters Institute’s Digital News Report 2022
In this special episode of Media Voices, Chris, Peter and Esther comb through the Reuters Institute's Digital News Report 2022 to pick out the key findings for publishers. This year's report...
Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
This week we catch up with Neal Freyman, managing editor at Morning Brew. Since 2017 he’s been part of the team that’s proved the viability of newsletters as a...
The Top Media Newsletters
We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on for the news round-up. It's often tough narrowing it down to just a couple of key things...
Conversations transcript: The next steps for publisher email
Chris Sutcliffe: Over the past few years, we've seen the renaissance of email, as publishers and brands have rediscovered the benefits of that direct relationship with audiences....
The next steps for publisher email: Passendo’s Andreas Jürgensen and Anders Rasmussen talk monetising inventory and protecting privacy with Access Intelligence’s Michael Ring
Building audience engagement with email is high on every publisher's agenda. But building revenue with email doesn't get nearly the same attention.
Over the past few years, we've seen...
“We’re designed to be a marketing engine for the cities”: 6AM City hits milestone 1 million newsletter subscribers
After expanding to an extra 16 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week...
Special: Highlights from Media Moments 2021
This special episode of Media Voices includes the audio of our launch presentation for the Media Moments 2021 report. Chris, Peter and Esther each outline which media moment of the year they found...
Powerful engagement and revenue drivers, newsletters are at the centre of the fight for publisher influence
Email newsletters have taken a central role in the battle between upstart platforms, individual creators, and long-established media brands fighting to secure audience loyalty. Peter Houston...
Transcript: Bo Sacks, Publisher, Heard on the Web
Interviewer: Esther Kezia Thorpe
Esther Kezia Thorpe: How has your career grown over the years?
Bo Sacks: Serendipity has...
Heard on the Web’s Bo Sacks on why now is the golden age of publishing
This week we hear from Bo Sacks, a columnist and lecturer with a long career history in magazines and publishing. He talks about trends that have come and gone, why he thinks print is strong as a...
Transcript: Sara Fischer, Media Reporter, Axios
Interviewer: Esther Kezia Thorpe
Esther: Axios' Media Trends newsletter has just hit 100,000 subscribers. Was that a target you had in mind at the...
Axios’ Media Reporter Sara Fischer on crafting informative newsletters and media coverage
This week we talked to Sara Fischer, Media Reporter at Axios. Their weekly Media Trends newsletter has just reached 100,000 subscribers after being among the first few newsletters launched by the...
Man cannot live by newsletter alone: the realities of going solo as a journalist
Over the past few weeks, there have been a number of high-profile examples of journalists leaving publications to launch their own newsletters. This isn't a new trend, but as tools like Substack,...
Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines
This week we hear from Director of Cognitive Publishing Roy Rowlands on what it’s like to be in a family publishing business with a trillion-pound audience, going all-digital with their B2B...
7 things we’ve learned from launching a daily newsletter
Four months ago, we launched the first edition of our new daily newsletter The Media Roundup. We previously had a longstanding weekly newsletter which listed the...
The Conversation UK’s Chief Executive Chris Waiting on building community around expertise
This week Chris Waiting, chief executive of The Conversation UK, tells us about the lessons his team is taking forward from its record-breaking corona coverage, why newsletters and live events are...
Beano Digital Network Head of Editorial Lydia Mossahebi on bringing the comic to life online
This week, Lydia Mossahebi, Head of Editorial for the Beano Digital Network, talks to us about how they bring the essence of the comic to life online. We discuss the role of data and the 'Beano...