Our vision

Our vision is to provide a data-first marketing cloud to solve the need for organisations to serve as best-in-class in a digital economy.

The mediarithmics platform can be seen both as a set of digital marketing applications that can be used directly by marketers, or as a highly customizable data marketing cloud infrastructure that data engineers and data scientists can tailor to the needs of their organisation.

From collection to activation

The purpose of a data marketing platform is to enable the use of all available information to make better decisions in all areas of marketing.

The mediarithmics platform can collect all data sources. Whether the data comes from the users' online activity or from backoffice management systems such as Content Management Systems (CMS), Entreprise Resource Planning (ERP) and Custom Relationship Management (CRM) softwares, all the data is stored for each user in a graph model as shown below. This universal data model allows you to connect all the collected information of a user, such as account identifiers, terminal identifiers, profile information, activities, and purchases, as well as data calculated on the fly, such as affinity score, age and gender predictions, and recommendations of articles or other content.

These centralized data allow us to conduct multiple analyses (e.g., visit analytics, uplift analytics, segment insights, data discovery, etc.) and to act when the time comes by either:

• Activating audience segments via a rich ecosystem of connectors to advertising networks, communication tools (notifications, emails) or personalization tools (on-site display, A/B testing on user journey),

• Defining orchestrations that will be triggered automatically by aligning themselves with the highlights of the user experience (e.g., first visit, creation of an account, drop in the frequency of visits, ...).