“Hard working, keen, passionate, attention to detail, knowledgeable about her areas of expertise, team player and very friendly. I'd gladly recommend Silke to anyone where her experience is relevant.”
About
Seasoned commercial leader with 15 years experience in creative ad tech. Particular…
Contributions
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How can you reduce ad fatigue and improve the user experience of ads?
In one of Steve Trott's blogs he stated that about 98% of all ads are never remembered and only 4% are remembered positively. As a brand that's bad hence why tailoring and rotating ads to various different touchpoints that data can now provide and AI can produce in seconds is key to shape the experience for the person. As humans evolution made it possible for us to filter and prioritise across 3 main areas - potential threads, environment/context and personal things hence why rotation and tailoring is accelerating marketing messaging
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How can you reduce ad fatigue and improve the user experience of ads?
Due to the plethora of data any ad - be that visual or audio can now be tailored to moment, audience, target, market, occasion and via AI production technology scaled in the blink an eye and near real time. this allows a brand to really deliver value to a potential end consumer
Activity
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🚨 Friday Podcast Alert 🚨 #onefortheweekend!!! 💥 Don't miss Rishad Tobaccowala’s What Next? podcast. We’re excited to have teamed up…
🚨 Friday Podcast Alert 🚨 #onefortheweekend!!! 💥 Don't miss Rishad Tobaccowala’s What Next? podcast. We’re excited to have teamed up…
Shared by Silke Zetzsche
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Check out our latest interview with the fantastic Anna-Lena Emke from aireal., talking about their latest audio advertising innovations…
Check out our latest interview with the fantastic Anna-Lena Emke from aireal., talking about their latest audio advertising innovations…
Shared by Silke Zetzsche
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Are you a Music Maestro + Brand Expert? Fancy using your skills to work with the coolest team and the world's biggest brands? MassiveMusic are…
Are you a Music Maestro + Brand Expert? Fancy using your skills to work with the coolest team and the world's biggest brands? MassiveMusic are…
Liked by Silke Zetzsche
Experience & Education
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AudioStack
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Licenses & Certifications
Languages
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English
Native or bilingual proficiency
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German
Native or bilingual proficiency
Recommendations received
1 person has recommended Silke
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How important is it to respect user experience? We no longer have captive audiences, people can skip or block as they please. So by keeping the…
How important is it to respect user experience? We no longer have captive audiences, people can skip or block as they please. So by keeping the…
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Well worth a listen to the brilliant Steven Sambrooks !
Well worth a listen to the brilliant Steven Sambrooks !
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🍪 (Slightly off brand but…) Mandatory cookie post 🍪 While last night’s update may be a disappointing one, I firmly believe all the effort that…
🍪 (Slightly off brand but…) Mandatory cookie post 🍪 While last night’s update may be a disappointing one, I firmly believe all the effort that…
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If you would like to prepare yourself and your firm for the future spending 50 minutes listening to my conversation with Keith and Chris is likely to…
If you would like to prepare yourself and your firm for the future spending 50 minutes listening to my conversation with Keith and Chris is likely to…
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Doing what we love! Last week, we hosted a Pitch & Pilot event, bringing together our NTN partners and clients to inspire innovation through the…
Doing what we love! Last week, we hosted a Pitch & Pilot event, bringing together our NTN partners and clients to inspire innovation through the…
Liked by Silke Zetzsche
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The biggest G in town!!! incredible work Emma Jackson⚡️ 🔥💪🏼💯
The biggest G in town!!! incredible work Emma Jackson⚡️ 🔥💪🏼💯
Shared by Silke Zetzsche
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Ray James iSportConnect NEOM McLaren Racing Great morning visiting McLaren HQ and learning more about Neom and the power of technology in sport…
Ray James iSportConnect NEOM McLaren Racing Great morning visiting McLaren HQ and learning more about Neom and the power of technology in sport…
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One for the weekend Cindy Gallop 🙌🏼 #fuckdata
One for the weekend Cindy Gallop 🙌🏼 #fuckdata
Shared by Silke Zetzsche
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It was a great morning on the panel of NDA Live at their Audio event. We chatted about topics such as innovation in the industry, cross-channel and…
It was a great morning on the panel of NDA Live at their Audio event. We chatted about topics such as innovation in the industry, cross-channel and…
Liked by Silke Zetzsche
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