Robert Arwel Hughes Dip DigM

Greater London, England, United Kingdom Contact Info
6K followers 500+ connections

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The Institute of Direct and Digital Marketing

About

I am passionate about digital innovation, customer-centricity, and data-driven decision…

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Activity

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Experience & Education

  • Quantum Metric

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Licenses & Certifications

Volunteer Experience

  • Fundraiser

    Shropshire Air Ambulance

    - 1 month

    Health

    Raising money for a very worthy cause that helps protect the lives of vulnerable people isolated in rural comminities

Courses

  • Conversion Rate Optimization Fundamentals - Lynda.com

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  • Google Analytics Essential Training - Lynda.com

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  • Online Marketing Fundamentals - Lynda.com

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  • Optimizely Fundamentals - Lynda.com

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  • Up and Running with Adobe Reports and Analytics - Lynda.com

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Projects

  • Ryanair - Digital Transformation

    Worked with the team within Ryanair to establish governance around testing program and helped educate on the use of Adobe's testing tool to empower self-serve approach to testing. Ensuring the correct provisions to enable the client to leverage the data and resources within the client's organisations to assist Ryanair as part of a wider digital transformation process aimed at enhancing customer experience through personalisation.

  • Iceland - Digital Analytics & Testing

    Worked with the client to establish and advise upon their needs with regards to data analytics as well as onsite testing and optimisation to pave the way towards higher KPIs online such as conversion rate, AOV & RPV

  • RS Components - Digital Transformation | CRO & Onsite Personalisaiton

    Assisted RS to connect their customer insights with the ability to take action through targeted testing to optimise onsite experience and deliver a personalised customer journey online to improve performance against KPIs

  • Virgin Atlantic - Digital Transformation | CRO & Onsite Targeting

    Worked within large team at Adobe to determine Virgin Atlantic's needs around onsite conversion rate optimisation and personalisation as well as outline Adobe's proposition including industry best practice around establishing governance for a robust testing organisation to improve onsite KPIs that impact load factors, passenger revenues & margin as well as fleet utilisation

  • Whitbread - Conversion Rate Optimisation

    Worked closely with client teams and internal delivery teams within Adobe to aid the business in establishing a robust testing methodology and identify areas for improvement through AB and Multi Variate Testing to increase look to book ratios.

  • Bupa - Onsite Personalisation & Testing

    Worked alongside multiple stakeholders and representatives of global teams to establish a common framework around onsite testing leveraging industry best practices in data analysis, hypotheses definitions and testing to increase site conversion rates

Languages

  • English

    Native or bilingual proficiency

  • Welsh

    Native or bilingual proficiency

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