Phil Conway

What’s the secret to scaling personalised content creation? Find out tomorrow with Adobe and Omnicom experts Bea Krug, Gregor Wolf, and Josh Nicholson. Join our webinar on 13th June to discover the newest innovations from the Adobe Summit and discover how Adobe's GenStudio can enhance your content creation and campaign management. Register here: https://hubs.la/Q02zXVTd0 #Content #Innovation #Adobe

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"Don’t say nothing for fear of getting it wrong." 💬 Great to see adam&eveDDB's Head of Account Management, Adam Patel, featured in Campaign UK, discussing how to drive change in agencies and why queer-focused work should not just be confined to June. Read the full article here: https://lnkd.in/eW-7yXzG #ContentCreation #BrandStorytelling #AdProduction #AdCampaigns #DigitalMarketing #CreativeIdeas #BrandBuilding #AdvertisingAgency #VideoProduction #CreativeAgency #Pride #Queer #Advertising

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We're delighted to share that our second panel at Cannes Lions International Festival of Creativity will be taking place on LBBonline - Little Black Book beach next Wednesday. Will EI (Emotional Intelligence) laugh in the face of AI?   As new platforms and tech have transformed the ways brands connect with audiences, marketers are turning to humor and emotion to forge connection. As technology has changed, so has humor – from laugh tracks to emojis on Tik Tok. How are brands tapping into emotion and joy to inspire and engage? Brand leaders are finding that even in this hyper-mediated, gamified world, humanity can trump data – and laughter can trump AI. In this conversation, we’ll hear from leaders who are writing the new rules, and showing how “EI” is connecting them to new audiences - even in the age of AI.  Panelists include - Cathy Graham Kidd, Alison Moore, Noël Paasch and Sofia Hernandez. The conversation will be moderated by Jillian Janaczek, CEO of Porter Novelli. If you're in Cannes make sure you don't miss out on listening to this thought provoking panel session. #WhamBamPNinCannes #Humour #Ai #PanelEvent #PR #DoingBusinessBetter

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ITV AdLabs’ latest new tool is now live in Planet V! Diverse Audience Booster is a simple buying option which uses Barb data to find contextual ITVX show placements that deliver audiences of colour. Brands who have started to use the product in its initial phase include Department for Work and Pensions (DWP) in partnership with MG OMD and OmniGov, LLC, to support their Move to Universal Credit campaign and Dabur International with their Vatika Naturals campaign through agency, HereandNow Digital. Andy Corcoran, Deputy Director and Head of Marketing at DWP, said: “Engaging our diverse and multicultural society is key to the success of our Move to Universal Credit campaign. ITV’s Diverse Audience Booster will help us to do that as efficiently as possible, which is critical for government communications”. HereandNow Digital Agency Founder, Manish Tiwari said: “Vatika Naturals is a brand which identifies and celebrates differences, which is why we have partnered with ITV on their Diverse Audience Booster product to make the brand more visible to the relevant audiences”. The Diverse Audience Booster segment is available in Planet V under Content Alignment. Download the one pager with all the details here now: https://lnkd.in/e-M2Z_RW

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Catch up on part five of our modern measurement series. 📈 Head of Paid Media Performance, Nick Handley and Paid Media Consultant, Sam Cooper, explore: 🤔Why it's difficult to achieve stakeholder buy-in for measurement projects 🤝Actionable tips to help engage key stakeholders 💸Solutions for those working with a smaller budget Watch the full video here: https://lnkd.in/et7XzNkw

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Statistically, it’s easier to be invited to run the London Marathon than it is a CMO to be invited to the board. It’s time that changed ⏰ At #CannesLions2024, our Head of Brand and Creative Planning, Vanessa Cheal sat on a CMO-exclusive panel with The Drum to explore what we learned in our ‘Building the Board-Ready CMO in B2B’ report. Joined by Gabie Boko, CMO at NetApp, Raj Pudipeddi, CMO at Align Technology, and Taeko Yamamoto, CMO at Fujitsu, Vanessa and co gave some wonderful insights into: 🛠️ T-shaped skills and why they’re so important for marketing leaders looking to make the boardroom jump 💻 How tech has changed marketing, and what CMOs should do to navigate an ever-changing digital landscape ✨ Why marketing needs a rebranding in the industry Check out the panel below ⬇️ https://lnkd.in/eE5tCKWx #TransmissionB2B #BoardReadyCMO #MarketingEffectiveness

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🔊 Join our Head of Social, Chris Grimwood and our Senior Strategy Director, Karen Correia da Silva for an exclusive webinar 🔊   📅 Date: Thurs 27th June
 🕒 Time: 2pm-3pm
 What to expect: 👉 Tangible steps for social media success in any CMO’s marketing mix 👉 The importance of creating an ecosystem of content that aligns, but is different to your ATL marketing 👉 Brands who are pivoting successfully from broadcast to social Don't miss the opportunity to get behind-the-scenes and look at what's really working on social in 2024! #thecutdownkillers #webinar #social #advertising

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“… 80% of creatives are spending time on tasks that are not creative…” It’s a damning stat, but such is the direction of travel. The demand for content is only growing. The good news is, there’s a solution: automation. As proven by Emily Latham and the team at Channel 4, who used automation to relieve their creatives of repetitive and boring tasks - freeing them up to do what they do best: create. Read the five big takeaways from our recent conversation: https://lnkd.in/eWebsuG8 Watch Emily's episode of Automation Innovators: https://lnkd.in/e_Yx9MNR #Martech #SaaS #ArtificialIntelligence #AI #CreativeAutomation #ContentStrategy

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If you know Lee Waltham and Brandish | A Creative Agency, then you’re familiar with the term #ItsAboutPeople 🫂 Lee walks us through the marketers journey and how it is ever-evolving. From the production era in the 1930s to the experience era in the present day, our consumers expectations on brands and value alignment has shifted. As marketers today, we have a plethora of tools and technology and we have an opportunity to use these tools to appeal to the human nature and needs of our consumers. ✨The 3 Strategic Pillars at Brandish: 1. Move as close to your customers as possible 2. Nail the basics 3. Be valuable Make sure to follow Brandish | A Creative Agency on LinkedIn and Instagram for updates and future events (and thanks for the awesome tote bags! 🫶)

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Marketers, do you struggle to balance long-term brand building marketing activities with short term activations? The new “The Impact Balancing Report” from Digitas UK and The Marketing Society addresses the tightrope that a lot of marketers walk, having to demonstrate the cultural impact of marketing as well as the commercial. Understanding how your audiences experience your brand, and the influence marketing has on this is just as important as short term profitability, as it ultimately impacts long term growth. Check it out 👇 https://lnkd.in/etzvJYsU

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The latest IPA Bellwether Report has been released 💡 and Francesca Elliott, UK Executive Director, Brand Experiences, shares why it’s not surprising that events comes out as the category with the most growth in this piece by LBBonline - Little Black Book ⬇️ #ThursdayThoughts #EventsIndustry #ExperientialMarketing

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LONDON | 1 WEEK TO GO ⏳ THE IMPACT BALANCING ACT: HOW CAN MARKETERS DELIVER CULTURAL AND COMMERCIAL IMPACT? In partnership with The Marketing Society, Digitas UK recently surveyed 400 marketers at large brands across a range of sectors, including Financial Services, Health, Travel and Retail to reveal how the meaning of impact is evolving across each sector. Join us for breakfast as we share insights from the latest report and discuss the findings with a panel of experts. We will explore the evolving meaning of impact and the opportunities this presents for marketers to define and achieve both commercial and cultural objectives. Hear from: ⭐ Sophie Devonshire⚡️, CEO of The Marketing Society ⭐ Jennifer Berry, CEO of Digitas UK ⭐ Vicki Joshi, Customer and Brand Director at AXA 𝗘𝗩𝗘𝗡𝗧 𝗗𝗘𝗧𝗔𝗜𝗟𝗦 Date: Tuesday 11 June Time: 9:30 am - 11:00 am Location: Digitas UK Headquarters, London Don't miss this opportunity to gain valuable insights and engage with industry leaders - https://lnkd.in/e__VtivQ #commercialimpact #culturalobjectives #marketing

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In this month's edition of The Signal, DRUM Strategy Director, Adam Wyatt, considers the impact of A.I laden technology on culture and it's algorithmic influence on people's online experience. Find out what this means for brands by signing up to our monthly insights & thought leadership report here: https://bit.ly/4dhDhJu #brandcontent #partnerships #culturalstrategy #culturalinsights #strategicmarketing #creativity #entertainment #brandstrategy

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Catching up with rising star creators – part 3 of our key learnings 🚀 Here at Digital Natives, we’ve been getting out and about to speak directly with creators themselves about their journey to influence. Our Strategists, Lizzie Dearsley and Sophie Marshall, attended the Social Media Creators & Influencers Meet Up by Social Rising and gathered tips from those creating content day in and day out. 💡It’s obvious when content isn’t authentic to your personal brand, and at the very least, your personality💡 👉 You can copy others, and it may work in the short term, but if you don’t believe in the content you’re sharing – it simply won’t work long term. If you're a brand manager looking to work with influencers, and need some guidance, drop us a message. Details below 👇 #Socialfirst #Socialmarketing #Influencerevent #Influencermarketing

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It truly is a great read, touching on all the key points that make Producible unique. From the merger, to the craft and quality explored at Producible, LBBonline - Little Black Book has gone above and beyond in telling the Producible story. #creativeproducibility #whereresultsaremade https://lnkd.in/g8H2qD4e

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Pinterest Promotional Campaign & Out Of Home Revenue Up - here’s everything that’s been happening in the world of digital and media this week. Bonded Bitesize - Bringing you your midweek roundup of all the latest in digital and media. Read our weekly blog to find out more about each update, and how to use it to your advantage (link in the comments) If you liked this post, subscribe to our newsletter which offers exclusive invites to our sold-out events, reactive industry updates and a glimpse into the Bonded life. Sign up here: https://lnkd.in/e4MSbGTx #digital #media #marketingstrategy #google #meta #youtube #socialmediamanager #innovation #digitalmediamarketing #socialmediamarketing #marketing #advertising #mediaplanning #seo #ppc #paidsocial #paidsearch #organicsocial #mediabuying #tipsandtricks #news

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Episode four of Real Talk is now live. IPA (Institute of Practitioners in Advertising) Lead Josh Krichefski, joins Alex, Nickii and Imogen to call BS on the perception that London is the heart of the creative industry. For many, London seemed like the only place to go to start a career in adland. But Josh argues that things have changed in recent years. The cost-of-living crisis, rising London rents, and remote working are a few of the reasons why things have moved away from London. This shift has helped agencies unlock a wider talent pool, and the breakdown of geographical boundaries has helped regional agencies to work globally. To hear more from Josh. Listen to the new episode here: Spotify – https://lnkd.in/ebVwEEgz Apple Podcasts - https://lnkd.in/eVZUjtpU #NewPodcast #RealTalk #MarketingPodcast #IPA #RegionalAgencies

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In The Media Leader UK, Dan Moseley argues that it’s not yet time to mourn the death of #creativity in the face of content fatigue. And the reason is that tech can help unlock creative value like never before - as long as we start asking the right questions. Head to the link in comments to find out how to start automating the dull, repetitive tasks, and resuscitate creativity in #advertising by getting everyone talking more. Thanks to The Media Leader & Omar Oakes for the feature. #creative #data #technology #effectiveness #digitalads

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