YAP Global Ltd

How do journalists navigate the ever-changing crypto news landscape and decide what stories matter most? 🤔 In our latest On The Record interview, YAP Global's Tiffany Mac Sherry sits down with Brad Keoun, Managing Editor of Tech and Protocols at CoinDesk, to discuss their approach to news selection, the importance of building trust with the crypto community, and the role of Protocol Village. Read the full interview here: https://lnkd.in/gV3ZcJvV

How can we build trust and elevate narratives within crypto? 🤔 Our Director, Saad Qureshi spoke with The Charlie Shrem Show to explore this and more. Listen to the episode below 🎧 https://lnkd.in/gDgcgzE5

Hey all just released a new episode of The Charlie Shrem Show! Creating a Narrative with Saad Qureshi of YAP Global Ltd and Crypto Alpha Insights with Pranav Kanade of VanEck First, I spoke with Saad Qureshi, Director at Yap Global, about the challenges and strategies in building trust and elevating narratives within the crypto industry. Saad emphasized the importance of clear communication and the need for projects to differentiate themselves in a saturated market. He shared insights from his recent talk at ETHDenver, highlighting the necessity for crypto projects to effectively communicate their unique value propositions to stand out and attract users beyond the existing crypto community. Next, I welcomed Pranav Kanade, Portfolio Manager for the Digital Assets Alpha Fund at VanEck. We discussed the implications of a recent Supreme Court decision affecting the SEC's regulatory authority and how it might impact the crypto industry. Pranav provided a detailed look into his investment strategies, emphasizing the importance of having a clear thesis and tracking key performance indicators (KPIs) for crypto projects. He also shared his views on the future of regulatory clarity and its potential positive impact on the industry.

In just 3 weeks, the YAP Global team is heading to Rome, Italy for our third annual off-site! 🇮🇹 We're incredibly excited to spend quality time together, strengthening our bonds and forging lasting memories in the heart of this historic city. Our time in Rome will be filled with a mix of strategic planning sessions, insightful workshops, and team-building activities. We'll brainstorm new ideas, refine our goals, and strategize for the upcoming year! 🚀 We'll also be exploring the charming streets of Rome, soaking in its rich culture and history. We've even secured a beautiful villa for our stay, providing the perfect setting for team dinners, games, and camaraderie. CIAO! 👋🏻

YAP Global Summer 2024 🌞 First stop: Brussels 🇧🇪 for EthCC, Europe's premier Ethereum conference. This marks our 5th year as the official PR partner, and we're excited to help bring the most meaningful stories about web3 and crypto to the world. Contextualised Connect is happening the night before ETHCC. Join us and our friends at NEAR Protocol, Cookie3, ACJR and Crypto Comms Collective for an evening of drinks, snacks, and networking. Register here: https://lu.ma/dc7ijsaa But the adventure doesn't end there! We're taking the YAP Global Ltd team to Rome 🇮🇹, a historic city, for our annual offsite. It will be an opportunity to unite with our global team to strategise for our next stage of growth, strengthen our team bond, and indulge in the city's rich culture and history.

Celebrating Women Building the Future in Web3 👩💻 YAP Global is proud to partner with Maggie Love and SheFi for their upcoming summit in Brussels on July 7th. This marks our first collaboration with SheFi, and we're excited to support their mission of empowering women in the Web3 space. ✨ Join us at the SheFi Summit in Brussels on July 7th for a full day of discussions on AI, blockchain for good, the growing decentralised economy, token regulations, and more. Register for your tickets here: https://lnkd.in/gSQ5tMQw Members of the press, please DM us for a press pass. We look forward to seeing you there!

Bonjour/Hallo! 🇧🇪 Our Contextualised event series is back with Contextualised Connect Brussels! 🍻💬 Join our friends NEAR Foundation, Cookie3, ACJR, and Crypto Comms for an evening of drinks and networking before EthCC[7] begins! Get your free tickets here: https://lu.ma/dc7ijsaa

It's 2024 and the industry needs to get with the times 💅 Our CEO & Founder, Samantha Yap will be part of a panel on ‘How to PR yourself’ at SheFi summit with crypto leaders Erica Kang and Maria Magenes! 🚀 RSVP here: https://lnkd.in/gSQ5tMQw

YAP Global is thrilled to be the PR partner of EthCC for the 5th year running, shaping the media narrative around key trends in web3. Get ready for discussions with over 300 speakers, including Vitalik Buterin, Morpho Labs' Paul Frambot, Celo Foundation's Marek Olszewski and NEAR Protocol's Illia Polosukhin on topics like chain abstraction, crypto x AI, onboarding, interoperability, RWAs, restaking & more. EthCC & YAP Global will bring you the hottest stories in Web3 – alongside key media partners like Decrypt The Defiant, DL News, and Bankless. Looking for a press pass? Drop us a DM ✉️ Read more about our partnership in this blog post: https://lnkd.in/gW_bwc8i *P.S: Our booth and merch design at #ETHCC in Brussels is inspired by a certain adventurous reporter who also calls this city home. Can you guess who? 😉

Are embargoes necessary for accurate crypto reporting, or is it just a PR ploy? 🤔 Our very own Debra Nita R. dives deep into this often misunderstood practice in her DL News op-ed ✍️ https://lnkd.in/g-CDYaFm