We’re so proud of our work with Curaleaf so we couldn’t be happier to announce that we’ve been nominated for a bCreator™ award for our campaign with them🏆: ‘Health & Wellbeing Creator Marketing Campaign of the Year: Painful Conversations - How Curaleaf Clinic and THE FIFTH Redefined Success in a Restricted Category’ Business director Jessica Myers said ‘We are beyond proud to be shortlisted for this award. Teaming up with our brilliant client Curaleaf, our aim of this campaign was to get women talking about the gender pain gap and feel confident in taking control of their own treatments. Our campaign sparked widespread social media discussions, not only placing Curaleaf into mainstream conversations but undeniably helped to address the gender pain gap.’ Every vote counts, and yours could be the one that makes all the difference! Please help us reach this amazing milestone by casting your vote here. Your support means everything to us! https://lnkd.in/eBdAf3N8
THE FIFTH
Advertising Services
London, England 5,263 followers
Award winning global social creative agency in London, New York & Los Angeles.
About us
Fluent in Culture, Social by Nature. THE FIFTH is an award-winning global social and influencer agency with offices in London, New York and Los Angeles. We are experts in social, influencer marketing, brand storytelling, content production and cultural trends. We have one clear mission: To do things differently. Our team of strategists, talent experts and creatives help our clients to tell inspiring, entertaining and influential stories that deliver measurable impact. We leverage our influencer marketing expertise to give our clients 360 social thinking and ensure that ALL of their touch points across social media are influential. We are also home to Studio 5, our full-service creative production studio that promotes equality and champions inclusion. Specialists in making all things visual from live-action to illustration.
- Website
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http://www.thefifthagency.com
External link for THE FIFTH
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Advertising, Marketing, Media, Talent, Creative, Social Media, Influencer Marketing, Strategy, Creator marketing, Production, and Culture
Locations
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Primary
The News Building
London, England SE1 9GF, GB
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Fox Studios
Los Angeles, California, US
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1211 6th Ave
New York, NY 10036, US
Employees at THE FIFTH
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Oliver Lewis
CEO & Founder of THE FIFTH | Co-Chair of IMTB | Social Creative, Influencer Marketing | Talking Influence's #Influencer50 |London & Los Angeles
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Tom Foust
Former General Manager at Barleygarden Kitchen & Craft Bar - Fayetteville
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Sam Coleman
Managing Director, EMEA, at THE FIFTH Group
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Jess Markwood
COO at THE FIFTH | IMTB board member | Business Insider's top female social media experts
Updates
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THE FIFTH reposted this
THE FIFTH and Big Brothers Big Sisters of Greater Los Angeles (BBBSLA) have teamed up to diversify the entertainment and advertising industries! 🌟 The recent 'Tours Open Doors' program at Fox Studios introduced high school students to behind-the-scenes careers, addressing the industry's diversity gap. Participants explored sets, met industry pros, and gained insights to inspire the next generation of creative talent. Charles Ifegwu, Managing Director of THE FIFTH US, emphasises the importance of access and visibility for youth to boost representation - you can read more here on Grit Daily News: https://lnkd.in/dBzsQrSW This partnership offers career exposure and mentorship, setting a benchmark for inclusivity in media. Together, we're planting seeds for a more diverse industry future. 🌍✨ #Diversity #Mentorship #Entertainment #Inclusion #FutureTalent
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THE FIFTH and Big Brothers Big Sisters of Greater Los Angeles (BBBSLA) have teamed up to diversify the entertainment and advertising industries! 🌟 The recent 'Tours Open Doors' program at Fox Studios introduced high school students to behind-the-scenes careers, addressing the industry's diversity gap. Participants explored sets, met industry pros, and gained insights to inspire the next generation of creative talent. Charles Ifegwu, Managing Director of THE FIFTH US, emphasises the importance of access and visibility for youth to boost representation - you can read more here on Grit Daily News: https://lnkd.in/dBzsQrSW This partnership offers career exposure and mentorship, setting a benchmark for inclusivity in media. Together, we're planting seeds for a more diverse industry future. 🌍✨ #Diversity #Mentorship #Entertainment #Inclusion #FutureTalent
Opening Doors: THE FIFTH and BBBSLA Partner to Diversify Entertainment Industry
https://gritdaily.com
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If you didn't see this article from the MD of our in-house production, it's well worth a read 👇 📖
🌟 Creative Inclusion Starts with the Makers 🌟 Last month our MD, Darren Sital-Singh, spoke to Grit Daily News about what our industry should be doing to achieve true representation, starting with investment in the talent behind the scenes. Although progress has been made, under-representation still heavily persists and authentic representation requires diverse production crews. Access remains a hurdle, but initiatives like Studio 5's rebranding to champion inclusive crews can accelerate change. Darren spoke in detail on the following points as to how the industry can help: 1. Assemble a Ghost Crew: Plan your diverse teams in advance to ensure readiness. 2. Know Where to Look: Utilise talent databases and networks. 3. Skills-Based Recruitment: Focus on skills over CVs. 4. Be Courageous: Make bold, inclusive hiring decisions. Read the full article here: https://lnkd.in/e6EDhA66 By fostering diverse creative teams, we shape more authentic and inclusive content 💪 #CreativeInclusion #DiversityInCreativity #InclusiveHiring #Studio5
Creative Inclusion Starts with the Makers
https://gritdaily.com
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With names like Issa Rae, Meg Thee Stallion, Lil Yachty, Funny Marco, and Sexyy Red participating this year, Broccoli City has undoubtedly become a driving force in culture over the years. With the festival kicking off this weekend, our US Managing Director Charles Ifegwu spoke with founder Brandon McEachern about the challenges and impact of building the country's largest black-owned music festival, rooted in social good and the value of being authentic when speaking to culture. Watch the full video on our YouTube channel here: https://lnkd.in/exh-2B_y #culture #festival #broccolicity #blackowned #socialgood #socialmedia #music
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We are thrilled to announce that we've been nominated as 'Influencer Marketing Agency of The Year' at the 2024 bCreator™ Awards! 🏆 The bCreator Awards, otherwise known as ‘“The Oscars for Creators” celebrate the best creators, agencies and creator brand campaigns over the past 12 months and is the largest awards of its kind in the UK. 🥇 This marks our fourth consecutive year being shortlisted, and after our win last year, we’re eager to defend our title. This achievement is a testament to the dedication and creativity of our talented team and the incredible support from our clients. ❤�� Our CEO and founder Oliver Lewis said ‘’We were so proud to take home Gold in this award at last year's bCreator awards so to be shortlisted again for Best Large Influencer marketing agency is unbelievable and testament to the hard work of the team who continue to push the boundaries of service, strategy and creativity in the creator space. Congratulations to all of the other agencies shortlisted, it's going to be another great night for our industry whoever takes home the gong this year" Your vote would mean the world to us. Please help us secure this award again by casting your vote here: https://lnkd.in/eBdAf3N8. Thank you for your continued support! Let's make this another winning year! 🎉 #BCAs #InfluencerMarketing #MarketingExcellence #AwardSeason #bCreatorAwards #TeamWork #ClientSuccess #VoteForUs #ProudMoment
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Guess what? That awesome content we shared last week about UKTV Play's rebrand to U, was produced in-house by our amazing team at Studio 5. Check out some behind-the-scenes action from the launch 👇 👇
🚨 New work alert! 🚨 UKTV Play, has launched 'U', a new streaming platform and we’re proud to have been part of the journey. #WeGotU will see 22 pieces of content produced by Studio 5, dropping on TikTok and Meta throughout July, with Louise Boyce and top creators Mason Blake, Jane Dowden and Andrew Spanndy giving you the best viewing recommendations. U has something for everyone! Check out some of our moments shooting on the street with the public and the team at THE FIFTH. #Rebrand #Streaming #UKTV #U #SocialMedia #InfluencerCampaign #WatchNow #WeGotU
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We've been shortlisted for not one, not two, but THREE award categories in this year’s bCreator™ Awards 🙌 These categories are: 🏢 Influencer Marketing Agency of The Year 🍃 Health & Wellbeing Creator Marketing Campaign of the Year: Painful Conversations - How Curaleaf Clinic and THE FIFTH Redefined Success in a Restricted Category 👃 Beauty Creator Marketing Campaign of the Year: The Spirit of Exploration with Montblanc Fragrance 🗳 We’d love your vote, so if you can, please head to the website here: https://lnkd.in/eBdAf3N8 We’re extremely proud of this achievement which is down to the hard work of our agency’s talented team and wonderful clients. #bCreatorawards #awardsshortlist #BCAs
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The latest in our Social Out series sees THE FIFTH LA's VP of Accounts, Shannon Reed, and Strategy Director, Subin Kim, break down how social is playing the role of search and how 'social SEO' is something modern brands should be focused on to drive visibility and control their narrative on TikTok. As brands fight for visibility in an ecosystem with an ever-growing number of platforms and pieces of content audiences have access to, it is more important than ever to be visible on the front end of the buyer journey. You can watch previous episodes of Social Out here that feature insights from brand marketers 👉 https://lnkd.in/eN8CqZkd #SocialOut #SocialSEO #TikTokMarketing #DigitalStrategy #BrandVisibility #SocialSearch #ContentMarketing #MarketingStrategy #SEO #SocialMedia #MarketingTips
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THE FIFTH reposted this
🚨New work alert! 🚨 Today the free streaming platform, UKTV Play, has rebranded to U, and we’re delighted to have been part of the journey. Needing to drive mass awareness of U’s new brand in a crowded streaming space, our campaign is all about showing up on social media in the moments our audience are searching ‘what to watch’, responding with U’s huge range of content and personalised suggestions, and helping our audience find exactly what suits them. Produced alongside our in-house production agency, Studio 5, the campaign will see 22 pieces of content go live across TikTok and Meta throughout July. Featuring award-winning megastar Louise Boyce as our concierge, scroll-stopping cameos from other top creators, and more viewing recommendations from TikTok’s top-searched TV creators, this campaign will leave you in no doubt that U has something for you to sink your teeth into 🍿 📺 "Bringing '#WeGotU' to life through talent-first social content, we are revolutionising how our audience discovers what to watch. Strategically leveraging top-ranking TV influencers and key search terms, we are answering cries for perfect show recommendations and showing our audience where to watch them. From Vox-Pop style street recommendations through to reactive show suggestions, our curated content stops the scroll and highlights the variety of free shows on the U platform, proving '#WeGotU' is more than a tagline—it's U's commitment to entertainment satisfaction.” Candice Green - Creative Director at THE FIFTH. Thanks to the amazing team at U: Jennifer Trevorrow Georgia Quantrell-Cousins Alister Morgan And of course, our team: Jessica Myers Candice Green Alice Thompson Rebecca Thomas Joel Newman Joseph Regan Bella H. Kirby Partington Lucas Mompo 👏 #Rebrand #Streaming #UKTV #U #SocialMedia #InfluencerCampaign #WatchNow #WeGotU