The Creative Floor Awards

This years #tcfawards 2024 Finalists have been announced. Who's going to make it into the ring? Find out at our live in person extravaganza. Legends will be made. Limited number of tickets available here: https://lnkd.in/euE5dcD

In the business world, too many people think it’s all about being hard, tough, ambitious, or having grit. Yes, these things are important, but trust me — that’s not where we’re lacking as a collective. We have the “hard things” down... I think it’s actually the “soft things” that are harder to master, and I think kindness is a real foundation to why soft skills are so important in life and business. What people misunderstand about kindness is that a lot of it comes down to fear. People are scared that they’re gonna fail, that they’re gonna be taken advantage of, etc. So, instead of being kind, they throw their defenses up. Trust me, being kind isn’t a sign of weakness. The truth is, kindness is a strength that is greatly underrated.

🦁 Rumble in the jungle (well, London). ❤ Congratulations to this years #tcfawards 2024 Finalists. 🥊 Who's going to make it into the ring? Find out at our live in person extravaganza. ✨ Legends will be made. Limited number of tickets available here: https://lnkd.in/euE5dcD IPG Health antwerpes ag The Beyond Collection Cherry Advertising Accenture Song CultHealth, An Indegene Company Publicis Health EVERSANA INTOUCH Essence Finger Industries Fingerpaint Group WPP Grey Inizio Evoke Klick THE LEITH AGENCY LIMITED The Agency Network at MJH Life Sciences Life Healthcare Communications Meta NAKEDHEALTH Ltd Random42 Scientific Communication Revive RFA Advertising and Marketing Serviceplan Group Spectrum Science Syneos Health Communications Sound Healthcare Communications Sensis The Considered 💭 TANK Worldwide Unlock Health VML HEALTH Wordbird Ogilvy Health

♥️ Our bonus ‘2024 Cannes Review’ episode took us back to No.1 Marketing podcast on the Podomatic charts. THANK YOU to everyone who subscribes, listens, comments and shares. 🌍 If you’d like to join us on next seasons series email us your idea for a topic here: awards@thecreativefloor.com

This Euro2024 campaign Is the MOST important one so far As we see the rise of the far right across Europe & the UK. And as we see the rise of racial hatred in football, this campaign plays the perfect strategy. 𝗜𝗧 𝗗𝗢𝗘𝗦 𝗡𝗢𝗧... Lower itself to the level of racists. Lower itself to the far right. Attempt to fight them head-on. 𝗜𝗻𝘀𝘁𝗲𝗮𝗱, 𝗶𝘁 𝗱𝗼𝗲𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗮𝗿 𝗺𝗼𝗿𝗲 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲... 1️⃣ Shows the benefit of immigration in a simple and powerful way 2️⃣ Appeals to our collective hearts not heads 3️⃣Does not lower itself to the hatred and division of football trolls. ♻️ Repost if you found this useful 👍 Check out our free newsletter covering all things strategy and creative. SIGN UP HERE: https://lnkd.in/eNwQzfGr 🙋 Follow me Will Poskett for more daily insights on all things brands, advertising and strategy ___________________________________________________ Thanks to Ndubuisi Uchea for originally sharing this 👏 👏👏 #advertising #marketing #brand #strategy

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♥️ Thank you for the DMs on this weeks ‘2024 Cannes Review’ podcast. 🌍 Available wherever you listen to pods and here https://lnkd.in/giZCubA

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