SuperAwesome

“Today’s pre-schoolers have access to and ownership of tech that has reshaped their interactions with the world around them and, in turn, the ways that brands interact with them, too.” 📲 In the digital-first era, pre-school brands have had to become more innovative to remain visible and relevant to their audience. In this blog, our Head Of Industry for Toys US, Afton Thatcher, explores how engaging pre-schoolers and becoming a part of the family conversation can be a highly effective strategy for pre-school brands 📈 At SuperAwesome, we specialize in reaching youth audiences in a way that is effective, engaging, safe, and compliant. Discover more 👇 https://lnkd.in/d5dqPDPR #DigitalFirst #PreSchoolBrands #Innovation

Entertainment brands are creating some of the best and most immersive branded content on Roblox - and they’re doing it to tight timelines ⏱️ But what is it about Entertainment that makes it such a good vertical fit with Roblox integrations? Scarlett Cayford, our Chief of Staff & Global Head of Gaming and Community Operations, took a deep dive into some of our latest work to surface why this immersive form of media is helping to drive box office success 🎟️ https://lnkd.in/e8pG8xMv #SuperAwesome

For brands looking to engage a pre-school audience, the landscape has never been more fragmented, with attention now split cross-device and cross-platform 👀 In this article, our research reveals just how much these digital natives are influencing family decisions and how your brand can connect with this powerful demographic by becoming a part of family conversations 👇 https://lnkd.in/efubEgFN #SuperAwesome

Many fashion brands are tapping into the power of Roblox to engage their target audience but not all of them are succeeding 🎮 🧱 We know that to make an impact in gaming environments, brands have to be authentic and add value for the player. However, gamer buy-in can’t be won just by showing up in the right places - brands have to give them something that they actually 𝘸𝘢𝘯𝘵. In a recent blog, our President and CSO Nicholas Walters shared 5 key learnings when it comes to creating meaningful connections in-game: 1️⃣ Fashion in-game is about reward, trading, and self-expression 2️⃣ Avatar fashion isn't always about real-world trends 3️⃣ Digital accessories aren't limited just to fashion brands 4️⃣ UGC items can be powerful drivers of engagement (if you get it right) 5️⃣ Gen Z are creators by default, not just consumers Check out the blog in full 👇 https://lnkd.in/eEsuP_vp #SuperAwesome

🤔 Did you know that 95% of parents acknowledge that pre-schoolers directly influence what they buy for them? 🤯 Or that 85% note that they impact broader purchase decisions for the whole family? At SuperAwesome, we specialize in reaching youth audiences in a way that is effective, engaging, safe, and compliant, and in this article, our Head Of Industry for Toys US, Afton Thatcher, shares her top tips for engaging pre-school audiences and their families when co-viewing content 👇 https://lnkd.in/d5dqPDPR #SuperAwesome

“As financial independence becomes more commonplace at a younger age, the influence of kids and teenagers on all industries will continue to grow. Therefore, it is crucial for brands to recognize them as a distinct consumer group.” We love this article by Catherine Driscoll (Commissioning Editor for WARC) which highlights the growing influence of Gen Alpha, who are not only the consumers of the future, but also influence family spending decisions today: 🤖 €295 is spent on toys each year for each child under 12 (3x more than adolescents at €89) 💰 31% of 10-14-year-olds earn their own money 📈 A 51% increase in just two years The article also highlights the importance of engaging this audience thoughtfully and respectfully - citing the recently updated Children’s Wellbeing Manifesto from the Conscious Advertising Network, which SuperAwesome was proud to contribute to! Check out the spotlight in full here 👇 https://lnkd.in/eq64AnY5

When it comes to activating your brand in gaming, how do you play the space? 🎮 📈 Understand and tap into new trends  📣 Tap into the power of influencers for amplification  📱 Distribute your reach cross-channel 🎨 Embrace engaging a generation that are creators by default In this clip, Nicholas Walters, our CSO & President, walks the audience through some of the approaches brands take when they partner with SuperAwesome on their gaming strategies. Watch Nick’s session from IAB PlayFronts 2024 in full 👇 https://lnkd.in/eTQmJAXd #SuperAwesome #IABPlayFronts #IABPlayFronts2024

🚨 Exciting News Alert 🚨 Today, the Conscious Advertising Network has relaunched the Children’s Rights and Wellbeing manifesto. We’re proud to have been part of a group of 40 organizations with expertise in the youth space to have been consulted on the refresh of the manifesto. The document sets out 6 guiding principles for advertisers and agencies to work towards and aspire to keep children safe online. Recommendations include: 🧷 Embedding safety-by-design 🧠 Supporting child users’ decision making 🎨 Placing advertising that is age-appropriate by design The manifesto includes actionable advice that has been developed in partnership with expert partners like SuperAwesome! Check it out here 👇 https://lnkd.in/ea5fnanj

𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲? 3, 2, 1, 𝐆𝐎! ⚡️⚡️⚡️ When it comes to your gaming and creator strategy we’ve got you covered. With global amplification, youth audience expertise, and authentic, creative brand ambassadors on tap, we can help you get in the game and create lasting brand impact! 𝐌𝐞𝐞𝐭 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐰𝐢𝐭𝐡 𝐒𝐀: 🎮 90% of Gen Z are gamers 🇺🇸 76% of US youth audiences have bought products promoted by an influencer 📺 Live streams are the #1 most-watched type of gaming videos by kids Take your activations to the next level with SuperAwesome 😎 Discover more ⬇️ https://lnkd.in/e5Rjunvk #SuperAwesome

⛳️ 🎮 "Traditional sports sponsorships only go so far in today’s fragmented media landscape. Marketers need to engage sports fans outside the games themselves, and they need to look beyond TV to court the youths, who have never been tethered to cable...That’s where video games come in." - Anthony Vargas, Associate Editor at AdExchanger. We loved this article on our recent 'Tee Time Speedrun' Fortnite fan experience which features great commentary from our CSO & President, Nicholas Walters, as well as Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming & Innovation at Ally. Check out the article in full ⬇ https://lnkd.in/e3NNsiYX #SuperAwesome