Odd Muse

There's never a dull day at Odd Muse HQ This week we received a yummy surprise from our muses at Swap🥺 We recently partnered with Swap to streamline our operations, offering our muses package protection and speedier returns. It's so important to us to partner with brands that truly align with our values, and who improve the overall experience for our incredible customers🤍 Ps. The Lola's Cupcakes went down a treat🧁

Introducing Captured in Cannes..🎬🎥🎞 The third and final drop of the most iconic Odd Muse summer, bringing you the most requested recolours put together in another unified, totally chic and totally Odd Muse drop. We hope you love this one as much as we do. Sign up to waitlist now: https://lnkd.in/eZEqWNM3 Coming to a website near you 01.08 at 9AM🖤

Let's talk Odd Muse's Team Day ☀️💐📈 We've hit the halfway mark for the financial year at Odd Muse, and what a crazy 6 months it's been! ✨ Last Friday, the Odd Muse team came together for a day filled with celebration, collaboration, and of course, fun! All departments from Buying, Marketing, Operations, Customer Service and Store presented their wins so far this year and what they are working on for the rest of the year, it's safe to say Q3/4 are looking very exciting! 👀 We are so grateful for the amazing team we have built here at Odd Muse and the brand wouldn't be where it is without them... DREAM OM TEAM 💓 Take a look below at some bts from the day 🥂

Odd Muse has landed in Bloomingdale's Middle East 🖤 For the first time, you can shop Odd Muse IRL in the Middle East, in the iconic Dubai Mall. It's so special to us to be hitting this huge milestone in our global expansion strategy. The Middle East is a region rich in culture and style, and we are excited to offer our unique designs to an audience who appreciates high quality and innovation. Partnering with Bloomingdale's, a name synonymous with luxury and fashion excellence, allows us to connect with customers in a dynamic and prestigious retail environment. Exciting things are coming✨

Spotted: Odd Muse serving at Wimbledon🎾👟 Here's just a handful of our fave looks from the last few weeks at Wimbledon 2024. Dare we say, it was an Odd Muse takeover👀 What's your fave look?

Resort is our biggest time of year, but it hasn't always been that way..👀 We sat down with Aimee Smale to discuss all things Resort, taking it right back to the first ever Resort drop that remains our biggest lesson. We're all about keeping it real, and sometimes we truly have those days where we think 'I'm just a girl', but there's so many lessons from even your biggest mistakes. The key is to keep evolving. Pics below from the first ever Resort brunch Aimee hosted back in LA in June 2022🤍 Watch the full BTS on the Odd Muse YouTube channel: https://lnkd.in/eAjDmxdt

Brands cooling us down this summer 🍨 Ice cream & ice lollies are the new cool strategy for pop ups and brand activations. Leading the industry this summer, three British brands are offering ice cream or ice lollies when you shop with them. Yesterday, House of CB announced they are giving away free ice lollies when you shop in their Oxford Street store. Last Friday, Odd Muse launched their Resort Drop 2 collection in their store on Monmouth Street, London. The brand gave out free tubs of ice cream to its customers. Luxury skin and hair brand, My Little Coco, launched their Coco Hills range and celebrated with an ice cream van touring London. As brands continue to seek innovative ways to engage and offer a personalised experience with their customers, ice cream is always a successful scoop in the marketing mix.

Ladies and gentlemen.. her🖤 Since her London Fashion Week debut, the muses have been non-stop talking about Exclusive Muse No.1.. You asked, and we listened, so for the first time since launch, she's back. Run don't walk muses✨ Shop the sellout Exclusive Muse No.1: https://lnkd.in/e2rWpPGW

June, you've been unbelievably special💛 Odd Muse records were broken and our bestselling collection launched, so here's a rundown of the craziest month yet: 🍋 A sellout Resort drop, smashing our targets & breaking OM history ☘️ We brought Odd Muse IRL to Ireland for the first after launching in Arnotts 💃 Made a one of a kind dress for our very own Sophie to dance in (and gave one away at a charity auction) 💛 Resort Part One landed in the Middle East!! 🍦 Hosted our first ever store activation to celebrate Resort and our summer takeover 📰 Stunning coverage from some of our fave muses, including Molly Mae, Cinzia, Rochelle Humes & Jess Hunt Seriously, what a month. We have so much planned for the rest of the summer, drop your guesses below👀 Thank you for being the most supportive muses around, we're so excited for what July has to offer🧚♀️

This is NOT a drill😭🤍 Our muse Molly spotted serving in our new Collar Maxi at Wimbledon, and she looks like a dream 🎾 We're witnessing the Molly Mae effect in full swing and as you can imagine, haven't stopped screaming in the office. Oh, and you can shop here muses: https://lnkd.in/eUcDxptn