MEDDICC MEDIA reposted this
In this episode of Masters of MEDDICC, we welcome back our first-ever returning guest: friend of MEDDICC and CRO of Team Cymru, Richard Dufty, joining Andy Whyte in the studio! In today’s industry landscape, one of MEDDICC’s guiding principles rings truer than ever: be prudent, not parsimonious. Smart business spending and common sense ensure longevity. Richard shares his insights on why GTM isn't working as it should and the importance of recognizing and addressing these issues. It's crucial to avoid silos and play for the team, not the individual. Success comes when the whole team speaks the same language and moves in the same direction. Tune in to this episode to learn how MEDDPICC helps teams collaborate and stay focused on delivering value. Link to watch below! #MEDDPICC #MEDDICC #MEDDIC #GTM