Learn more about how Cadbury UK is using AI in its latest campaign and find out how sustainability is affecting consumers’ shopping behaviours. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing
Influencer
Advertising Services
London, England 37,419 followers
The originators of influencer marketing.
About us
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email contact@influencer.com.
- Website
-
http://www.influencer.com
External link for Influencer
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Influencers, Content Marketing, Social Media Marketing, Content Creation, Micro Influencers, Branded Content, Macro Influencers, and Paid Media
Locations
-
Primary
51 Great Marlborough Street
London, England W1F 7JT, GB
Employees at Influencer
Updates
-
Uncover the power of emotional connections in boosting brand recall and influencing purchasing decisions. 🧠💡 Download Influencer’s latest piece of research in partnership with Element Human to discover the full impact of creator content. Click the link in the comments to access the report. #InfluencerMarketing #BrandAwareness #ContentCreators
-
Mark your calendars for an exclusive webinar!💡 Emotional Intelligence: The Role of Creators in Evoking Emotion 🫨😍 Uncover the secrets behind content creators' ability to craft emotionally engaging content. Recent insights from Influencer and Element Human highlight that emotional engagement is critical for brand success. Over time, emotional experiences significantly increase purchase intent and enhance brand memory. Join us to learn how to utilise creator content to transform your marketing tactics. Our panellists: 🌟 Charlotte Mostaed, CMO, Health-Ade 🌟 Hamish McPharlin, Managing Director, Element Human 🌟 Olly Gosling, VP of Strategy, Influencer 🌟 Jenny Penich, President of NA, Influencer Seize this opportunity to elevate your marketing strategy. Click the link in the comments to register! 🗓 Wednesday, July 31st ⏰ 9am PT | 12pm EST | 5pm BST 🎥 Live on Zoom #CreatorCampaigns #InfluencerMarketing #MarketingStrategy
-
Learn more about how YouTube is helping creators interact with their audiences and find out why consumers want brands to help them feel stronger emotions. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing
-
#GennyLec, how social media and creators are democratising political conversation. ⚖️ Read the full piece from Ella Munn, Associate Director of Creative Strategy at Influencer, available on The Drum now! #CreatorCampaigns #CreatorCollaborations #CreatorsEverywhere
-
Join us for an exclusive webinar! 💡 Emotional Intelligence: The Power of Creators in Evoking Emotion and why it matters 🫨😍 🌟Why Attend? Content creators excel at producing material that not only grabs attention but also evokes powerful emotions. This emotional engagement is crucial for brand success, as new research from Influencer and Element Human reveals. Experiencing emotion over time significantly boosts purchase intent and fosters deep brand memory. We’ll be exploring how you can harness the power of creator content to transform your strategies. Here’s what you’ll learn: 🔎Why emotive content is the way to achieve brand metrics 🔎Techniques to evoke emotional responses in your audience 🔎Methods to enhance brand memory and purchase intent through creator content Don’t miss out on this opportunity to transform your marketing strategy, click the link in the comments to register! 🗓 Wednesday, July 31st ⏰ 9am PT | 12pm EST | 5pm BST 🎥 Via live Zoom #CreatorCampaigns #InfluencerMarketing #MarketingStrategy
-
James Wallis, Head of Marketing at NatWest Group discusses his predictions of future trends in the creator industry. Watch the full episode to discover why James believes culture, creativity and context in the marketing industry will only become more important. Click the link below to listen to the full episode now. #MarketingTrends #CreatorTrends #InfluencerMarketing
-
By partnering with Influencer and Meta for Business, Universal Music Group's Music Can used creator video content and Instagram Reels to boost awareness and engagement effectively. 📈✨ Discover how this impactful approach led to a 9% increase in awareness and sparked meaningful conversations about supporting people living with dementia through the power of music. Click the link in the comments to read the full case study. #InfluencerMarketing #MarketingStrategy #MarketingCaseStudy
-
Did you know that nearly 75% of people become aware of a brand after encountering creator-led branded content in their feed? 🌟 This statistic underscores the immense power of influencer marketing in today’s digital landscape. Collaborating with the right creators can not only amplify brand visibility but also foster genuine connections with your target audience. Download Influencer’s latest piece of research in partnership with Element Human to discover the full impact of creator content. Click the link in the comments to access the report. #InfluencerMarketing #BrandAwareness #ContentCreators
-
Learn more about how Instagram is helping creators secure collaborations and find out why TikTok users are drawn to the greenest retailers. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing