Flock Associates

Advertisers – want to drive accessibility in advertising? Read these top tips. In collaboration with Thinkbox, we’ve leveraged our online resources to give you some key information, tips and tricks as part of our new series focused on accessibility in advertising. In this post, we’re delving into some tips advertisers can use to make sure accessibility stays at the top of the agenda. Swipe to find out more. Visit our websites for more resources: www.flock-associates.com www.thinkbox.tv [Image description: A graphic that has the Flock and Thinkbox logos above the text ‘tips to make your ads more accessible’ alongside an image of a modern TV showing abstract colourful scenery.] #accesibility #accessibleadvertising #marketing #campaign #advertisingcampaign #TVadvertising

Struggling to find a fair, automated, future facing appraisal for your agency?   Our Flock Agency Appraisal Tool is now even better and 40% more cost effective. We've invested in technology and AI to rapidly upgrade our tool and create more efficiencies that lower the costs for you.   Our new tool upgrades include: 💻 New dashboards, reports and filters ⚙ AI qualitative assessments 📊 Even deeper benchmarks 🎚 New ways to construct your appraisal.   So, if you are labouring over manual agency appraisals, or using an old fashioned out of date appraisal book in to see the latest demo! https://lnkd.in/d-XGNnJ9 #Marketing #Advertising #CreativeAgency #MediaAgency #AgencyRelations #AgencyAppraisal #MarketingConsultancy #CMO #Procurement #MarketingStrategy

Great strides from Channel 4 👏 This is a powerful step towards a more inclusive viewing experience for everyone. Our guide on accessible advertising in collaboration with ISBA was born out of determination for change and progress. Read our toolkit of tangible steps you can take to reframe accessibility within your organisation: https://lnkd.in/eujAwtXC #Accessibility #AccessibleAdvertising #Marketing

Flock in the news. Simon Francis and peter grossman in a good article by Lindsay Rittenhouse on Pitches, Get Fits and statuary reviews. https://lnkd.in/evYirRYg #marketing #marketingprocurement #marketingoperations #marketingservices #procurement #agencypitch

Missed our recent media and creative webinar? 😱 We've pulled together the key insights from our amazing panel of seasoned marketers all around the enablers and barriers to effectively integrating the media and creative disciplines. You can also request a link to watch the entire webinar recording! Just fill in the form via the link below. Thank you to all of our panellists for such an engaging discourse. We hope you all enjoyed. Anush Prabhu Eric Weisberg Clive Sirkin Joan Colletta. https://lnkd.in/eQpnfxV8 #Media #Creative #Webinar #Marketing #MarketingWebinar #MediaPlanning #MediaBuying #MediaAgency #CreativeAgency #Digital

What is accessible advertising? 👇 In collaboration with Thinkbox, we’ve leveraged our online resources to give you some key information, tips and tricks as part of our new series focused on accessibility in advertising. To kick things off, here’s quick introduction into how you can make sure your ad can be consumed, understood and appreciated by all. Did you know, 12 million adults in the UK are deaf, have hearing loss or tinnitus and 2 million people in the UK live with sight loss. So what access services are available for TV ads? Swipe to find out more. Visit our websites for more resources: https://lnkd.in/egAEVnn https://www.thinkbox.tv/ [Image description: A graphic that has the Flock and Thinkbox logos above the text ‘an introduction to accessible TV advertising’ alongside an image of a modern TV atop of a TV stand in front of abstract mountain scenery.] #accesibility #accessibleadvertising #marketing #campaign #advertisingcampaign #TVadvertising

Free agency rate benchmarking, for a limited time only 👇 Our agency fee benchmarks are best in class, with over $1.8 billion in live, negotiated fees. For a limited time only, we’re offering free rate benchmarking, using data from our Agency Scoping Tool. Find out if your agency rates are above or below our benchmarks by filling out a short form. Click the link below to get started! https://lnkd.in/eUhCgf_V   Choose from select roles, disciplines and regions only. #AgencyFees #AgencyScoping #Marketing #CreativeAgency #MediaAgency #Advertising #Procurement #MarketingProcurement

Our media and creative webinar is only two days away! Meet Eric Weisberg, one of our star panellists. 🎉 Eric Weisberg is Global Chief Creative Officer at Havas Health Network, where he is inspiring a creative awakening across the 6,000+- person worldwide network. Prior to Havas Health & You, Eric was Global Chief Creative Officer at the Doner Partners Network, where he led a business and creative turn-around that landed Doner on the AdAge A-List. His tenure was the most award-winning era in the agency’s history and featured exponential growth from Johnson & Johnson, McDonald’s, Coca-Cola, Netflix, Amazon, Travelocity, Bloomberg Media, T. Rowe Price, and more. Prior to Doner, Eric spent over 15-years at J. Walter Thompson, where he created the agency’s first integrated creative group blending expertise in digital, CRM and traditional consumer creative. Trying to classify Eric is pretty tough. He’s built a reputation as an innovation and digital-transformation expert, but as a hybrid creative leader, he is equally celebrated for his teams’ work in television, print, and other “traditional” mediums. His creative philosophy is simple: make everything you touch better than the day before, and try hard not to be a jerk doing it. Eric has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webbys, Effies, and many others. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure yours today! #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy #MarketingWebinar #Webinar

Our media and creative webinar is only three days away! Meet Clive Sirkin, one of our esteemed panellists. 🎉 Clive Sirkin is a seasoned marketing executive who has held various executive roles in large, multinational CPG companies. Most recently, he served as Chief Growth Officer at the Kellogg Company, where he was responsible for overseeing sales and marketing strategies, along with leading product innovation and R&D efforts. Prior to Kellogg, Clive held the role of Chief Marketing Officer at Kimberly-Clark, a multinational personal care company, in which he oversaw all marketing operations across the business-to-business and business-to-consumer divisions. Clive currently serves on the board of directors for Screendragon, Generation UCAN and 70 Faces Media. He is also the host of the UNSTUCK! Podcast. Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure yours today! #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy #MarketingWebinar #Webinar

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy