Because

Toasting to Your Health: The 'Zero Campaign' with Hero Rewards 🍻 Heineken faced the challenge of introducing their new Zero alcohol beer to Ireland's die-hard beer lovers. Our solution? A massive road trip and sampling campaign to show that non-alcoholic can still mean flavorful. With a branded camper van, vending machine, and brand ambassadors, we travelled across Ireland, targeting events like the UEFA Champions League final and the Festival of Speed at Goodwood. Over three months, we shared 750,000 samples and achieved 2 million engagements. Click the link in the comments to read the full article! 📲 #HeinekenZero #NonAlcoholicBeer #BeerLovers #ExperientialMarketing #CampaignSuccess #AlcoholFreeMovement

If you're on the hunt for some truly inspirational FOOH (Fake Out Of Home) campaigns, you've come to the right place. I've scoured the far reaches of the internet to uncover the absolute crème de la crème - the 50 most awe-inspiring, jaw-dropping FOOH stunts from around the globe. Which one was your favourite? #FOOH #fakeoutofhome #innovation #marketing #brandactivation #creative

Discover how Fake Out Of Home (FOOH) advertising is reshaping the marketing landscape 📲. This creative approach involves digital mock-ups of outdoor ads, shared online to create the illusion of real-world placements. FOOH advertising stands out for its cost-effectiveness, allowing brands to achieve significant visibility at a lower cost compared to traditional methods. It also offers unparalleled creative freedom, enabling campaigns that push the boundaries of what’s possible in physical spaces. Plus, with its eco-friendly nature, FOOH reduces the environmental impact associated with traditional outdoor ads. 🌍 Swipe through our latest post to explore the benefits, challenges, and future of FOOH advertising. 👉 Share your thoughts in the comments! 💬 #FOOHAdvertising #DigitalMarketing #InnovativeAds #CreativeCampaigns #MarketingTrends #Advertising #FutureOfAdvertising #MarketingInnovation #SocialMediaMarketing

In my latest article, I dive deep into Fake Out Of Home, exploring why FOOH advertising is gaining traction and how it offers cost-effective, creative, and eco-friendly alternatives to traditional outdoor ads. What's Inside: 1) The appeal and benefits of FOOH advertising 2) Challenges and considerations for marketers 3) The promising future of this exciting trend Whether you're a marketer looking to stay ahead of the curve or simply curious about the future of advertising, this article is a must-read! #Marketing #Advertising #FOOH #DigitalMarketing #Innovation #Sustainability

Love how Monzo Bank & Greggs have embraced this playful partnership activation. The two companies have combined to allow Monzo customers nationwide the ability to enjoy a free weekly Greggs treat by signing up for the Perks or Max schemes. AJ Coyne Monzo’s VP of Marketing, said: "Monzo customers love Greggs, so much so they’ve claimed over 80k free sausage rolls since we launched Monzo perks and Monzo Max. What better way to celebrate our partnership than with a world-first ATMmm machine which dispenses sausage rolls, another great reminder that money really does feel different with Monzo. Weekly sausage rolls?! What’s not to love. I also love that this was activated in Newcastle - given Greggs roots in the north east. Digital first products do really well when they embrace real world marketing - it cuts through the clutter. #brandactivation #experientialmarketing

Dive into the future of alcohol marketing with influencer partnerships! 🍹📲 Discover how brands are innovating their digital strategies in the alcohol industry through strategic influencer collaborations. From Havana Club's dynamic partnership with Ms Banks to Grey Goose's creative storytelling on Instagram Reels, explore insights reshaping brand presence in today’s digital landscape. Influencer marketing isn't just about reach; it's about authenticity and engagement. Brands are navigating regulations by focusing on lifestyle and craft, not just consumption, ensuring compliance while connecting deeply with audiences. Ready to elevate your brand’s social presence? Click the link in the comments to learn more! #AlcoholMarketing #InfluencerMarketing #DigitalStrategy #GreyGoose #InstagramMarketing #Influencer #BrandAwareness #SocialMediaStrategy #DigitalInnovation #ContentMarketing

Introducing Teddy Swims' live pop-up in Auckland! 🎤 Before his sell-out show at Spark Arena, Teddy Swims took to the streets of Auckland for a special cause, raising funds and awareness for Cure Kids and Red Nose Day. 🎶🎹 Thousands of commuters stopped by for the surprise performance, even enjoying a special appearance by Six60's Matiu Walters! 🎸 We're thrilled to have partnered with Warner Music NZ to bring this unforgettable experience to life, combining music, community, and a meaningful cause. Click the link in the comments to read the full article! #TeddySwims #WarnerMusicNZ #PopUp #LiveMusic #CommunityEngagement #Busking #StreetPerformance #EventMarketing #ExperientialMarketing #BrandActivation

Beautiful fan engagement from US artist Teddy Swims, a casual busking gig in Auckland’s Commercial Bay for Cure Kids and Red Nose Day. The Door singer - who gained popularity in New Zealand after covering Six60′s hit Rivers in 2019 - set up shop at the central shopping precinct at 5.30 pm, providing some after-work tunes for Aucklanders heading home. Thanks to our awesome Warner Music NZ client for trusting Because to produce this magical activation. Corinna Homer Elizabeth (Lil) Dale Evelyn Coklie a night to remember ✨ #events #activations #fanengagement #music

From Landrover's sustainable fleet of electric hybrids powering the festival to Hunter's iconic Welly Washer, and Vodafone's innovative festival app, brands found creative ways to engage over 200,000 attendees while aligning with Glastonbury’s ESG protocols 🌱🌍. Each activation enhanced the festival experience without overt branding, staying true to Glastonbury's values of authenticity and sustainability ♻️. Most of all they added value to the festival goers experience, in a way that made sense to the brand and event. They were part of the event, not trying to be it. Glasto - I'll be back next year for my 14th time, rain, hail, whatever the headliner (as thats really not the point). Click the link in the comments to read the full article! #Glastonbury2024 #Glastonbury #FestivalMarketing #Sustainability #BrandActivation #Festival #Marketing

This is how brands Glaston-Buried the competition in 2024! 🎶🎸 From Land Rover UK's sustainable fleet of electric hybrids powering the festival to Hunter Boots UK's iconic Welly Washer, and Vodafone's innovative festival app, brands found creative ways to engage over 200,000 attendees while aligning with Glastonbury’s ESG protocols 🌱🌍. Each activation enhanced the festival experience without overt branding, staying true to Glastonbury's values of authenticity and sustainability ♻️. Click the link in the comments to read the full article! #Glastonbury2024 #Glastonbury #FestivalMarketing #Sustainability #BrandActivation #Festival #Marketing