Hello Tywin, bye bye dashboard overdose! 👋📊 The future of eCommerce is here.
eCommerce has never been more competitive. Today, we’re unveiling a new enterprise-grade AI for modern eCommerce. Its approach is radically different. The industry has been fixated on accumulating more—more analytics, more segmented tools, more complex systems—rather than freeing up your best people to do what they do best. More doesn’t equate to better. More often leads to: 1/ Overwhelming data that’s hard to action 2/ Fragmented marketing tools leading to inefficient workflows 3/ Inconsistency in campaign execution across teams I am thrilled to announce Tywin, the first autonomous AI agent for marketers✨. GenerativeAI is already an indispensable tool for the modern marketer: drafting copy, creating product images, SEO optimization etc. But so far it's only been that, a tool. At Baresquare, we envisioned a future where AI is an extension of your teams, automating away significant portions of low value work and proactively building leverage into your teams. We have spent the past year building Tywin from the ground up as a AI-native solution. The emergence of AI agents makes it possible to not only access the piles of analytics data sitting in your database, but also drive automated actions on top of it. Large language models can interpret data, understand context and invoke autonomous agents to investigate further or drive corrective actions. Here are some manual tasks that were eating up your team’s time until now: ⚡️ Root cause analysis on changes in KPIs ⚡️ Building and adjusting sales forecast plans ⚡️ Understanding competitor pricing and promotions ⚡️ Identifying macro events driving your metrics like weather, holidays, news ⚡️ Monitoring for broken links and errors All that, and more can now be done by an extension of your team, 24 hours a day 7 days a week. To learn more about the next chapter of marketing, check out the link in comments