With the IPA Effectiveness Awards 2024 having the highest number of entries in thirty years, many congratulations to the 28 shortlisted case studies. We are delighted to see so many of our Front Foot member organisations included in this prestigious lineup… adam&eveDDB, BBH London, VCCP, Havas, OMD EMEA, M&C Saatchi Group, Tesco, AMV BBDO
Writing an IPA Effectiveness Awards paper is an incredible achievement by itself, so huge congratulations to all of the agencies on today's #EffectivenessAwards shortlist. Special mentions must go to adam&eveDDB, MG OMD, VCCP and VML who each have multiple shortlisted case studies, and to Anything is Possible, December19 | B Corp™, Edelman, M&C Saatchi World Services, Medialab Group, TBWA\New Zealand and Wonderhood Studios who have each been shortlisted with their first ever entry into the Awards. Congratulations to you all!