🚀Focus on ChinaJoy 2024 - Appier collaborates with 🎮 gaming industry experts to explore new opportunities in overseas marketing AI SaaS company Appier, in collaboration with Yang Fan Chu Hai ⛵, a service provider supporting the global expansion of Chinese internet companies; Diandian Data, a mobile app analytics platform company 📱and Digital Turbine, a mobile growth platform company📈successfully co-hosted the "Gaming Columbus: Winning Global Markets" Summit on July 25th at the Shanghai Wanfeng Aviation Club. Several experts in gaming and advertising shared their strategies and experience in expanding markets overseas and user acquisition. The event attracted over a hundred attendees, who responded enthusiastically and engaged in active interactions onsite. 🎉 🧐Notable experts in the field included: ✅ Matej 🦩 Lancaric, a European and American game KOL lancaric.me and host of the well-known gaming show 'Two & a Half Gamers,' who has successfully released over 40 popular games, including 'Angry Birds 2.' ✅ Inhoo Park, founder and CEO of the Korean mobile game company ACTIONFIT whose over 30 games have accumulated more than 20 million global downloads, and who collaborates with over 40 Korean game companies. ✅ Magic Tu, SVP of Sales for Global at the AI SaaS company Appier, helps game brands and publishers in the US, Europe, Japan, Korea, and Greater China with ROI-driven advertising and marketing strategies, earning widespread customer recognition. ✅ Summer Liu, CMO of SocialPeta Ltd, a global creative advertising analytics platform, covers mobile ad creativity, marketing strategies, and audience intelligence, with data assets on over 6 million advertisers and nearly 1.6 billion ad creatives. ✅ Helen Chen, Vice President of Monetization Sales for the APAC region at Digital Turbine, delivers excellent user experiences and results for renowned telecommunications companies including AT&T, Verizon, Samsung, LG, as well as many advertisers, and publishers. ✅ Wei Liu, Director of Interactive Entertainment Industry Research at Diandian Data, possesses rich insights and market research experience in online games, console games, and e-sports. ✅ Bin Tang, Founding Partner of Tec-Do 2.0, oversees advertising operations and leads a team focused on big data and business intelligence services, integrating global business data and traffic platforms to offer one-stop overseas solutions. ✅ GZ CHEN, Founder and CEO of Serafilm Inc, successfully markets gaming accessories such as the mobile game Racing Wheels, and e-sports headsets internationally through strong hardware and software integration and their own brand. 🤩 Follow Appier LinkedIn for post-event reports and highlights!👀 #appier #chinajoy #oversea #adtech #ai #mobilegame
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