By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Streaming as a means of TV consumption hit an all-time high in May by accounting for 38.8% of all viewing, Nielsen reported on Tuesday morning.
The previous record for streaming as a share of TV viewing was 38.7%, set in July 2023 (the first month that broadcast and cable combined totaled less than 50%)..
May’s most-watched streaming title was Netflix’s Bridgerton; the first four episodes of Season 3, which dropped on May 16, racked up more than 5.5 billion viewing minutes by month’s end.
Among streaming platforms, YouTube as is typical claimed the largest share of the pie, this month with 9.7%, followed by Netflix’s 7.6%. FAST platforms Tubi (with 1.8%) and The Roku Channel (1.5%) meanwhile hit highs, up 43% and 36% year-over-year.
Other May TV highlights, as reported by Nielsen’s latest edition of The Gauge:
* Following two consecutive months of growth, cable viewing dipped 0.9% to claim 28.2% of overall TV usage.
* Broadcast TV was up just a tick with its finales-fueled May, to account for 22.3% of TV viewing.
* The month’s most-watched broadcast program was NBC’s coverage of the Kentucky Derby on May 16, which drew 16 million viewers (up a million from 2023).
* CBS’ Young Sheldon series finale delivered 11.74 million total viewers, with Live+7 playback. What’s more, across broadcast, cable reruns and streaming, the hitcom in May racked up 6 billion viewing minutes that were evenly split between linear and streaming.
Great all the crazies will jump on Tubi and then they’ll remove all their “controversial” independent/foreign/lgbtq content because loud mouth bullies like to bark when they don’t see 100% white American hetero content.
Projecting much?
You do realize that the same people that own Fox News, also own Tubi.
As for Tubi and Roku being up in terms of viewership. That is simply because they are free and have tons of content that haven’t been run into a ditch like cable has done. TVLand, Nickelodeon, IFC, and TBS, among others are totally unwatchable because they run the same sitcoms over and over again. And they absolutely refuse to change their schedules. In addition, much of TVLand’s and Nickelodeon’s programming are off the clock. Meaning that many shows run a full 35 minutes instead of 30.
The extra 5 minutes are just commercials added to fill up the extra sitcom airing time. Those sitcoms are already bloated with commercials. In some cases, the same episode airing on both IFC and TVland, the IFC has more of the original sitcom and TVLand has part of the sitcom cut away, adding even more commercials. There is a whole world of content the all could air, and yet they would rather air the same old ****.