Identity and customer movement for retail.
Create a more profitable
customer base.
Increase Reach
Without shopper identification, moving customers through the funnel is at risk.
Bluecore increases reach with advanced first-party identification capabilities that identify new traffic, re-identify existing traffic, and fill gaps across devices and cookie-clearing to never miss a messaging opportunity.
Increase Relevance
Unsubscribes and shopper tune-out put pressure on retailers to keep customers engaged.
Bluecore increases relevance by predicting what shoppers want with AI models fueled by real-time behavior and a patented product catalog connection for 1:1 recommendations, offers, channel, and timing.
Increase Frequency
Many retailers miss critical signals to drive more purchases during customers’ moments of intent.
Bluecore increases purchase frequency with hundreds of automated campaigns across email, site, SMS, and paid media that bypass manual marketing processes to keep shoppers buying.
Without shopper identification, moving customers through the funnel is at risk.
Bluecore increases reach with advanced first-party identification capabilities that identify new traffic, re-identify existing traffic, and fill gaps across devices and cookie-clearing to never miss a messaging opportunity.
Unsubscribes and shopper tune-out put pressure on retailers to keep customers engaged.
Bluecore increases relevance by predicting what shoppers want with AI models fueled by real-time behavior and a patented product catalog connection for 1:1 recommendations, offers, channel, and timing.
Many retailers miss critical signals to drive more purchases during customers’ moments of intent.
Bluecore increases purchase frequency with hundreds of automated campaigns across email, site, SMS, and paid media that bypass manual marketing processes to keep shoppers buying.
Lulu and Georgia doubles
repeat buyers in nine months.
Lenovo increases DTC retention
in one year.
Creating a profitable customer base requires a customer-led strategy.
The channel-led strategy is characterized by low retention and customer survival rates – average 22% 3-year retention rate, more than 2x lower than leading brands. This eats into a retailer’s growth and compounds over time.
Teams are operating in channel silos with a short supply of signal to drive customer movement through the lifecycle and end up over-investing in bottom-funnel performance to hit year-over-year comps.
Retailers and DTC brands committed to both short and long-term growth are moving to a customer-led strategy characterized by high retention rates – an average 59% 3-year retention rate, more than 2x higher compared to lagging brands.
It’s anchored by processes of shopper identification, signal-based messaging, and customer analytics that result in hitting comps while also creating a more robust, active customer base.
Putting a customer-led
strategy into action requires a
customer-first technology.
Transparent Identification
Bluecore provides best-in-class identification technology alongside a proactive strategy built, tested and monitored by retail experts to continuously boost ID rates over time.
Our advanced JavaScript snippet, site modals, and partner integrations capture as many identifiers as possible and our first-party ID network works to re-identify across devices and cookie-clearing, without data sharing.
With robust reporting, we provide full transparency into ID rates and trends, as well as performance by source and device so retailers can optimize the highest ID rates possible.
Real-time product catalog connection
Bluecore is the only solution that connects to a retailer’s real-time product catalog at the SKU variant-level (stock status, size, price, color) and combines it with identification and behavioral data (we own the patent).
This three-pronged dataset creates the most complete customer profiles to understand intent and preferences, which are the predictors of future behavior and conversion.
This intelligence feeds more than 20 predictive models – from category and discount affinity to next-best purchase and at-risk buyers – so every message is 1:1.
Hundreds of signal-based messages
With shopper identity, behavioral data, product data, and predictive models built directly into campaign workflows, Bluecore turns intelligence into action.
Marketers can scale the number of relevant messages with hundreds of cross-channel triggers that are ready to respond to any signal or event to keep customers engaged and purchasing at their individual moments of intent.
With reduction in manual workflows, Bluecore campaigns can be built at the speed that your customer is moving, with 80% less production time compared to other providers.
Bluecore provides best-in-class identification technology alongside a proactive strategy built, tested and monitored by retail experts to continuously boost ID rates over time.
Our advanced JavaScript snippet, site modals, and partner integrations capture as many identifiers as possible and our first-party ID network works to re-identify across devices and cookie-clearing, without data sharing.
With robust reporting, we provide full transparency into ID rates and trends, as well as performance by source and device so retailers can optimize the highest ID rates possible.
Bluecore is the only solution that connects to a retailer’s real-time product catalog at the SKU variant-level (stock status, size, price, color) and combines it with identification and behavioral data (we own the patent).
This three-pronged dataset creates the most complete customer profiles to understand intent and preferences, which are the predictors of future behavior and conversion.
This intelligence feeds more than 20 predictive models – from category and discount affinity to next-best purchase and at-risk buyers – so every message is 1:1.
With shopper identity, behavioral data, product data, and predictive models built directly into campaign workflows, Bluecore turns intelligence into action.
Marketers can scale the number of relevant messages with hundreds of cross-channel triggers that are ready to respond to any signal or event to keep customers engaged and purchasing at their individual moments of intent.
With reduction in manual workflows, Bluecore campaigns can be built at the speed that your customer is moving, with 80% less production time compared to other providers.
Where to start:
Customer Movement Assessment
Our proprietary Customer Movement Assessment guides retailers to aim investments and strategy at high-priority growth opportunities within their customer base.
Ready to join the customer movement?
- full customer file analysis
- peer benchmarking
- bottom-up trended forecast
- strategy to move customers through the funnel