100 days. During this time, you have to convince new users that your subscription is worthwhile for them.
One of the latest guests on my Subscribe Now podcast has been…
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…
We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to…
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the top news brands in the world. And, since its sale to Jeff…
You're reading The Audiencers' newsletter #21, sent out on September 6th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Registration walls are gradually…
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…