The Audiencers' Newsletter

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THE COMMUNITY FOR MEDIA PROS

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The newsletter media leaders always open. Full of inspiring use cases, expert points of view and answers to the questions you’ve been asking yourself on engaging, converting & retaining your audience. Sent every 2 weeks.

Previous editions

#42. The Economist increases new subscriber engagement with a printed onboarding pack

#41. How The Guardian uses messaging to ask for reader support

#40. Reach PLC achieves 85% CTR on WhatsApp

#39. Behind the scenes of The Audiencers

#38. Clarín’s strategy for understanding which articles convert readers into subscribers

#37. Podcasts are content worth paying for too!

#36. Community building inspo to steal from the Toronto Star

#35. How The WSJ develops long term relationships with young readers

#34. Behind the scenes of Bloomberg’s registration model

#33. How 20 Minutes doubled their registered user base

#32. How The Atlantic introduced group subscriptions

22 February 2024

#31. 8 tips for acing your pricing strategy

22 February 2024

#30. Registration before subscription = higher LTV for this publisher

22 February 2024

#29. The not-to-miss content of 2023 and predictions for the new year

22 February 2024

#28. The FT’s journey to 2.45M global paying audience and 54% digital reader revenue

13 December 2023

#27. Does personalization come with risk?

13 December 2023

#26. The Renaissance of WhatsApp & the launch of The Audiencers’ Community

24 November 2023

#25. How many articles should you give for free before the paywall?

4 November 2023

#24. “You promised us a festival, and you certainly delivered”

2 November 2023

#23. brb just organizing a festival…

#22. Ask the experts: will a paywall damage your SEO performance?

#21. Introducing, the double-edged wall

11 September 2023

#20. Can your subscribers cancel in 3 clicks?

#19. Your summer reading list: top-performing articles that you don’t want to miss

#18. Scaling newsletter readership, why you should employ a community manager & optimizing paywall visibility

#16. What explains subscription conversion success?

#15. The Right Message: What if you onboarded all visitors? And research on the messaging to use for subscription marketing

#14. Subscriber-only newsletters at the NYT and how Blick have used comments, raffles and hiking to register 660k users

#13. How Die Zeit are retaining subscribers, and the relationship between paywall hits and subscription probability

#12. How 3 successful publishers are onboarding subscribers

#11. In conversation with 6AM City

#10. Audience research at The Atlantic, the questions that data can’t answer

#9. The model that transformed the BBC

#8. Conversion is the name of the game, and here’s how to ace it

26 February 2023

#7. Turning the customer care center into a source of insights at Bonnier, increase conversion rates by +46% & inspiration to maximize on-article engagement

14 February 2023

#6. How to make newsletters valuable in a reader revenue model, The Conversation’s decision-first approach to user research & lessons from 7 subscription businesses

14 February 2023

#5. Onboarding new subscribers at The Telegraph, value proposition benchmarks & increasing CTRs by 97% through experimentation

13 January 2023

#4. Building a successful product with The Washington Post, A/B testing with Netflix & why we updated our registration wall

17 December 2022

#3. How The Independent maximizes recirculation, why people don’t pay for news and overheard from News UK

23 November 2022

#2. Learn from Público’s visibility strategy to increase conversions, balance page-views, ads & subs, and 50 paywall benchmark examples

14 November 2022

#1. Reinventing the inverted pyramid: how to write for your paywall, an interactive content strategy to steal & overheard from a subscription expert

14 November 2022