Petro Canada is going with The Ramones... who woulda thought
The Canadian energy giant is using a punk rock anthem to soundtrack its Olympic campaign.
Inside the ‘Deadpool & Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and dick jokes.’
A recap of recent people moves and business deals from around the Canadian ad industry.
A B2B problem to a B2C disaster: Why the CrowdStrike outage is a wake-up call for all brands
Another company’s software glitch to blame? Brands need to be ready to face consumers’ fury anyway.
OMD Canada makes three senior-level appointments
Meredith Menkes and Diana Walter have been promoted to chief client officer and head of digital respectively, while Amanda Tatham joins as managing director.
Lung Health Foundation teams up with Olympian Maggie Mac Neil
The awareness campaign targets younger Canadians by showing them how our lungs are the real champions of athletic excellence, as well as life’s everyday moments.
How the COC—with help from Michael J Fox and Celine Dion—hopes to unite a splintered nation
The Hive's Dustin Rideout and Mike Albrecht go deep on how they made the "Brave is Unbeatable" campaign for the Paris Olympics.
IN CASE YOU MISSED IT
Two agencies, two brands: one similar idea inspired by CrowdStrike failure
After the tech outage, both Rethink and Courage moved quickly to post ads for Decathlon and KitKat respectively.
Canadian Tire spotlights baby with Olympic potential for Paris Games
The new campaign by Leo Burnett focuses on the retailer’s commitment to gender equity in sports.
BBDO Canada, DDB and TBWA merging to form Omnicom Advertising Group
But Omnicom says the famed agency brands will remain “active” in Canada, with Eve Rémillard-Larose as CEO
OLG isn’t the Team Canada sponsor… you’re the sponsor
New campaign by BBDO shows how spending on Ontario lotteries can be an investment in Ontario’s Olympians.
Knix will pay athletes to talk about their period and sports
In a campaign developed with Rethink, athletes can make up to $2,000 by mentioning menstruation in an interview—no need to name Knix.