mixed reality
Meta plans to bring more generative AI tech into games, specifically VR, AR and mixed reality games, as the company looks to reinvigorate its flagging metaverse strategy. According to a…
Featured Article
Apple eyes business as a prime market for the Apple Vision Pro
Over the years, AR and VR have failed to take hold in business at scale. Apple hopes to change that with the Apple Vision Pro.
Featured Article
VR needs to build for its best use cases — not for all-around computing
Apple’s Vision Pro launch resembles its Apple Watch debut in more ways than one, but to me the most telling similarity is in the marketing approach. Apple has striven to distance the Vision Pro from the existing crop of virtual reality (and even mixed reality) devices — many of which…
Featured Article
Will Apple’s Vision Pro launch be a Groundhog Day for immersive computing?
Apple’s Vision Pro headset is set to finally launch in the U.S. on February 2, at a retail price of $3,499. At that price, there’s no doubt it’ll have limited appeal, which seems just fine with Apple given reports about their initial sales expectations. Apple originally announced Vision Pro last…
I would be lying if I said that mixed reality and generative AI were two of my favorite things. And yet, a Christmas Day TV special made me unexpectedly bullish…
Just ahead of CES, Qualcomm today announced the next generation of its Snapdragon XR platform, the aptly named XR2+ Gen 2. The new system-on-a-chip promises up to a 4.3K resolution…
Meta’s Quest 3 has now been available for over a week, and the reviews have largely praised the updated consumer mixed reality headset. In my own first impressions, I shared…
Featured Article
Ray-Ban Meta sunglasses have ‘influencer’ written all over them
Somewhere between the Ray-Ban Meta and Meta Quest 3 sits an ideal mixed-reality headset. It’s slim, light, offers hand tracking and passthrough and livestreams video when the moment calls for it. It’s designed to be worn inconspicuously outdoors, until the time comes for content capture. The Meta Quest Ray-Ban is…
Meta’s new Quest 3 mixed-reality headset will allow users to personalize their physical spaces with “augments.”
Featured Article
Meta’s $500 Quest 3 targets consumer mixed reality
Meta’s Quest Pro arrived to a mixed reaction when it launched late last year. The consensus — if one can be found — was that the headset presented some impressive technological leaps over its consumer predecessor (the Quest 2), but the $1,500 price tag was ultimately prohibitively expensive. If that…
Featured Article
VR is dead
That’s because VR is missing the one crucial thing that could’ve taken it from “cool toy” to “must-have device.”
What would success look like for the Vision Pro? It’s still an open question — or, perhaps, a series of interrelated questions. First is how many Apple expects to sell,…
Brilliant Labs’ augmented reality wearable stands in stark contrast to Apple’s pricey, bulky, stealthy Vision Pro. The startup’s inaugural product, Monocle, is an open source, pocket-sized AR lens that can…
Featured Article
Apple’s AR/VR headset reportedly being pushed out due to ‘huge pressure to ship’
Stop me if you’ve heard this one before: Apple is building a mixed reality headset that’s set to ship this year. The company’s MR (AR+VR) hardware ranks among its longest-lasting rumor cycles. Some (Apple Watch) have borne fruit. Others (that pesky Apple TV set) not so much. The category doesn’t…
Samsung, Google and Qualcomm are joining hands to make a mixed-reality platform. Executives from the companies, namely Samsung’s TM Roh, Qualcomm’s Cristiano Amon, and Google’s Hiroshi Lockheimer came onstage at…
According to a report from Bloomberg’s Mark Gurman, Apple is going to spend most of 2023 focusing on a brand new device — a mixed-reality headset that has been a work…
Applications in the metaverse often feel like more of a marketing gimmick than something that a critical mass of consumers would use, let alone pay for. But turn to the…
Despite Zuckerberg & Co. spending billions of dollars on virtual reality tech every fiscal quarter, the wider VR startup ecosystem has been having a tough few years coming down from…
For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. Unsurprisingly, all of the important data points are related to the industry’s…
The company formerly known as Facebook may soon release its first new piece of VR hardware since rebranding to Meta last year. According to developer Steve Moser in a report…
Today, IKEA is launching a new AI-driven interactive design experience called IKEA Kreativ for IKEA.com and the IKEA app. With the new feature, U.S. customers can design and visualize their…
LA-born startup TRIPP doesn’t want the metaverse to be a mere “shopping mall for virtual consumers,” its founder Nanea Reeves told TechCrunch. Instead, Reeves’ company is envisioning a metaverse experience…
Meta’s recently crowned president of global affairs, Nick Clegg — who, in a former life, was literally the deputy prime minister of the U.K. — has been earning his keep…
Meta says its metaverse biz lost another $3B… but the 2030s will be ‘exciting’
Do you hear that? It’s the sound of every Meta executive breathing a deep sigh of relief, because unlike last quarter, Facebook’s daily active users (DAUs) are up… a little.…
The company formerly known as Facebook is about to have an IRL shop. Meta will open the doors to the Meta Store (almost typed the Meat Store, that’s a very…
Meta might want us to do everything in VR, from work meetings to exercising, but we often forget that playing video games is actually a pretty legit application of this…
Chinese startup Rokid has been through a few stages of transformation over its eight years of existence, and it’s recently raised some new funding to stay afloat. The Temasek-backed company…
Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of which is that in…
Facebook’s Meta’s Oculus Quest 2 headset has managed to carve out a surprisingly sizable niche as a high-tech piece of exercise equipment as people use software like Beat Saber and…
If virtual reality social gatherings aren’t your cup of tea, we don’t blame you. But it’s hard to deny that putting on an immersive headset and punching stuff sounds kind…
