Sponsored Content by Andela

Adaptive Hiring Breaks Software Development Roadblocks

adaptive hiring

Mastercard Foundry, the hub for new product development at Mastercard, needed to rapidly expand its engineering teams to scale up promising global products.

But Mastercard faced a huge problem that practically all companies face today: it couldn’t hire the right engineers fast enough. It was taking 8 to 12 weeks to find and hire candidates and project needs kept changing at the same time.

So Mastercard tapped a new hiring model as part of its strategy to grow and maintain a competitive and high-quality tech team: Adaptive Hiring.

Adaptive hiring marks a shift from fixed to variable cost hiring models and differs from traditional hiring, outsourcing, and freelance marketplaces. How? Adaptive hiring focuses on flexible, skills-based hiring that is borderless and grounded on specific project requirements. This means companies get the right talent at the right time for the right amount of time.

By leaning into adaptive hiring, Andela engineers were quickly sourced and placed with Mastercard Foundry within 2–4 weeks. The embedded engineers successfully built and scaled agriculture, education, and small business solutions with partners. Mastercard Foundry was able to mature products while maintaining a flexible structure. Adaptive hiring and a continued partnership with Andela allow Mastercard Foundry the flexibility to ramp talent up or down seamlessly. Andela engineers have continued to partner with Mastercard engineering colleagues on various global initiatives, including loyalty, point-of-sale solutions, and more.

As business scaling needs shift up and down in a particular moment in time, adaptive hiring leverages untapped markets to tap into the right skills when needed.

That’s why leading companies such as Mastercard Foundry, GitHub, Goldman Sachs, ViacomCBS, Seismic, and many more partner with 10-year-old Andela for their adaptive hiring model. The companies get quick access to Andela’s vetted and qualified global marketplace of digital talent, numbering 150,000 and providing a diverse range of skills and perspectives that are flexible and continually improving.

“When taking on any project, there are always three constraints, commonly known as the Iron Triangle – time, cost, scope. And the saying goes that you can pick two. With Andela’s adaptive hiring model, we get all three,” says Ed Donner, Co-Founder and CTO of AI-powered recruitment platform Nebula.io. “We were able to reach our development initiatives 6-to-9 months faster, largely due to our partnership with Andela. They met every sprint milestone — there’s a spotless execution track record. I joke that Andela helped us break the Iron Triangle.”

Old Models No Longer Work

Global economic and geopolitical uncertainty over the last few years has created challenges for IT leaders. As leaders navigate these waters, they are also faced with determining how to leverage disruptive new technologies, such as Generative AI and large language models (LLMs) like ChatGPT, and meet the demands for speed, flexibility, reliability, security, and value with the acceleration for digital.

The old models once used to overcome these hurdles are no longer efficient or cost-effective. Time, cost, scope —the iron triangle – fluctuate more rapidly, while the landscape for talent acquisition has dramatically changed post-pandemic.

And the challenges are only going to get worse.

As of the start of 2024, the unemployment rate for US tech workers was just 2.3%, even tighter than the historically low overall unemployment rate of 3.7%, according to a recent analysis of U.S. Bureau of Labor Statistics data. This means that almost every company seeking tech talent faces the same problem: it’s difficult to hire and super costly if you don’t hire effectively. Without the right talent at the right time, key projects can lose momentum, get put on hold or end up canceled. Large-scale organizational transformations fail about 70% of the time, according to McKinsey research.

With a razor-thin number of tech workers available, plus growing demand for certain skills like GenAI and data science, it will be increasingly difficult for companies to innovate if they only hire locally.

Adaptive hiring offers a new approach to traditional software development constraints.

Andela operates a global, private marketplace so enterprises can access digital talent in more than 136 countries. It sources, screens, and onboards the engineers, handling nearly the entire process from start to finish. Using AI/ML in its platform, Andela Talent Cloud, it matches the right talent’s skills for the right roles — at the right speed and cost. The company has a 96%+ talent match success rate and a speed to hire up to 70% faster than traditional recruiting. Over the last 10 years, Andela has trained a learning community of almost 110,000 African digital talent – that represents 15% of the total engineering population in Africa -– the fastest growing continent for tech talent in the world.

Expanding influence in a global market

Rather than compete for the same limited, local network of engineers, organizations that take a borderless approach can hire from a global pool of talent and gain competitive advantage with more choice, value, scale, quality, and flexibility in terms of who they hire.

“Our global client footprint requires us to deliver to anywhere from anywhere. To accomplish this, we need a balanced, global talent strategy,” said Ikechi Okoronkwo, Executive Vice President, Analytics & Data Science at Choreograph. “With Andela, we scale up or down easily as business needs change. They help us quickly find talent that is highly motivated, highly skilled and that embodies a culture of excellence and delivery. Talent hits the ground running which drives maximum value for our clients. Andela de-risks global hiring, so businesses can grow and be competitive.”

The 2022 Gartner Borderless IT Workforce Survey found that 58% of enterprises surveyed had some technology talent working in a fully remote borderless arrangement. Yet that represented only 11% of the technology talent among those enterprises.

Some companies are moving far faster into borderless, adaptive hiring mode.

Kinship has worked with Andela for almost three years, spanning 14 different countries with a concentration in Africa and Latin America. “Andela talent makes up a significant portion of our engineering team depending on what projects we are working on,” said Eddie King, head of B2B Engineering at Kinship. “Andela has been a strategic partner, helping us rapidly hire for short-term projects, as well as grow and maintain relationships with the engineers who continue to work on long-term projects.

Adaptive Hiring accelerates digital transformation initiatives

A global presence offers companies opportunities for growth, innovation, and resilience in an increasingly interconnected and competitive world economy. Going forward, adaptive hiring will play a big role in giving companies a much better chance of pulling off whatever digital transformations they seek to make.

With Andela, it’s much easier to establish dedicated teams for digital transformation projects that don’t always require full-time employees. Andela can stand up tech talent in a matter of days, not weeks, and every team is onboarded with skills specific to the job they’re hired for, so they can drive greater progress in a short period of time. Given the need for ever more GenAI skills across companies in all industries, adaptive hiring will play an even larger role in enabling companies to pursue digital initiatives.

“With data at the forefront, I think we’re seeing a lot of demand for skills related to data engineering. We obviously have a lot of demand from our clients looking for solutions built on top of data. Being able to scale the team to meet that demand and to do so with the best and the brightest from around the world is something that we continually try to do,” said Todd Mansfield, Managing Director at Goldman Sachs

As customers like Goldman Sachs continue to sustainably scale, they can utilize Andela’s adaptive hiring marketplace to tap into its remote-fluent talent anywhere in the world.

Learn how Andela’s borderless marketplace is reshaping the future of tech talent.


This article is presented by TC Brand Studio. This is paid content, TechCrunch editorial was not involved in the development of this article. Reach out to learn more about partnering with TC Brand Studio.

More TechCrunch

Bike-taxi startup Rapido has become the latest Indian startup to become a unicorn, or reach $1 billion in valuation. The eight-year-old firm has raised $120 million in a new funding…

India’s Rapido becomes unicorn with fresh $120 million funding

Government websites aren’t known for cutting-edge tech. GovWell co-founder and CTO Ben Cohen discovered this while trying to help his dad, a contractor, apply for building permits. Cohen worked as…

GovWell is bringing automation and efficiency to local governments

Critics have long argued that wararantless device searches at the U.S. border are unconstitutional and violate the Fourth Amendment.

US border agents must get warrant before cell phone searches, federal court rules

Zapp is launching its urban electric two-wheeler in India in 2025 as it plans to expand globally.

UK’s Zapp EV plans to expand globally with an early start in India

The first time I saw Google’s latest commercial, I wondered, “Is it just me, or is this kind of bad?” By the fourth or fifth time I saw it, I’d…

Dear Google, who wants an AI-written fan letter?

Though MatPat retired from YouTube, he’s still pretty busy. In fact, he’s been spending a lot of time on Capitol Hill.

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Featured Article

A tale of two foldables

Samsung is still foldables’ 500-pound gorilla, but the company successes have made the category significantly less lonely in recent years.

A tale of two foldables

The California Department of Motor Vehicles this week granted Nuro approval to test its third-generation R3 autonomous delivery vehicle in four Bay Area cities, giving the AV startup a positive…

Autonomous delivery startup Nuro is gearing up for a comeback

With Ghostery turning 15 years old this month, TechCrunch caught up with CEO Jean-Paul Schmetz to discuss the company’s strategy and the state of ad tracking.

Ghostery’s CEO says regulation won’t save us from ad trackers

Two years ago, workers at an Apple Store in Towson, Maryland were the first to establish a formally recognized union at an Apple retail store in the United States. Now…

Apple reaches its first contract agreement with a US retail union

OpenAI is testing SearchGPT, a new AI search experience to compete directly with Google. The feature aims to elevate search queries with “timely answers” from across the internet and allows…

OpenAI comes for Google with SearchGPT

Indian cryptocurrency exchange WazirX announced on Saturday a controversial plan to “socialize” the $230 million loss from its recent security breach among all its customers, a move that has sent…

WazirX to ‘socialize’ $230 million security breach loss among customers

Stay up-to-date on the latest funding news for Black and women founders.

Stay up-to-date on the amount of venture dollars going to underrepresented founders

The National Institute of Standards and Technology (NIST), the U.S. Commerce Department agency that develops and tests tech for the U.S. government, companies and the broader public, has re-released a…

NIST releases a tool for testing AI model risk

Max Space’s expandable habitats promise to be larger, stronger, and more versatile than anything like them ever launched, not to mention cheaper and lighter by far than a solid, machined…

Max Space reinvents expandable habitats with a 17th-century twist, launching in 2026

Payments giant Stripe has acquired a four-year-old competitor, Lemon Squeezy, the latter company announced Friday. Terms of the deal were not disclosed. As a merchant of record, Lemon Squeezy calculates…

Stripe acquires payment processing startup Lemon Squeezy

iCloud Private Relay has not been working for some Apple users across major markets, including the U.S., Europe, India and Japan.

Apple reports iCloud Private Relay global outages for some users

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. To get Startups Weekly in your inbox every Friday, sign up here. This…

Legal tech, VC brawls and saying no to big offers

Apple joins 15 other tech companies — including Google, Meta, Microsoft and OpenAI — that committed to the White House’s rules for developing generative AI.

Apple signs the White House’s commitment to AI safety

The language is ambiguous, so it’s not clear whether X is helping itself to all user data for training Grok or whether this processing refers only to user interactions with…

Privacy watchdog says it’s ‘surprised’ by Elon Musk opting user data into Grok AI training

Sound Search on TikTok is somewhat similar to YouTube Music’s song detection tool that lets you find the name of a song by singing, humming or playing it. 

TikTok rolls out a new feature that lets you find songs by singing or humming them

Skip, a wearable tech startup that began as a secretive project inside Alphabet, exited stealth this week to announce a partnership with outdoor clothing specialist Arc’teryx. The deal is the…

Alphabet X spinoff partners with Arc’teryx to bring ‘everyday’ exoskeleton to market

Ledger, a French startup mostly known for its secure crypto hardware wallets, has launched a new mid-range device, the Ledger Flex. Available now, priced at $249, the dinky hardware wallet…

Ledger launches Ledger Flex, a mid-range hardware crypto wallet

The good news is that you can switch off the new data-sharing setting and also delete your conversation history with the AI. 

Here’s how to disable X (Twitter) from using your data to train its Grok AI

Regulators gave SpaceX the all-clear to return to launch two weeks after the Falcon 9 rocket experienced an anomaly on orbit.

SpaceX cleared to resume Falcon 9 launches while FAA investigation remains open

Madison Long and Simone May founded Clutch in 2020 to help connect people to businesses looking for marketing and content creation.

Digital marketing startup Plaiced has acquired Precursor Ventures-backed Clutch

With the CrowdStrike update continuing to cause havoc across the planet, a startup has raised $13.5 million to at least improve some level of security for the kinds of devices…

ZeroTier raises $13.5M to help avert CrowdStrike-like network problems

Apple has reduced prices of its iPhone models in India by 3-4% following a cut in import duties in the South Asian market.

Apple cuts iPhone price in India amid China slowdown

MNT-Halan, a fintech unicorn out of Egypt, is on a consolidation march. The microfinance and payments startup has raised $157.5 million in funding and is using the money in part…

Egypt’s MNT-Halan banks $157.5M, gobbles up a fintech in Turkey to expand

The energy transition is a marathon, not a sprint. But opportunities for acceleration are growing. Swedish startup Greenely* has just spotted one. It’s closing an €8 million Series A funding…

Energy tech startup Greenely grabs €8M to reach more households and support Europe’s energy transition