Social

Bluesky and Mastodon users are having a fight that could shape the next generation of social media

Comment

Bluesky and Mastodon logos
Image Credits: Bryce Durbin/TechCrunch

People on Bluesky and Mastodon are fighting over how to bridge the two decentralized social networks, and whether there should even be a bridge at all. Behind the snarky GitHub comments, these coding conflicts aren’t frivolous — in fact, they could shape the future of the internet.

Mastodon is the most established decentralized social app to date. Last year, Mastodon ballooned in size as people sought an alternative to Elon Musk’s Twitter, and now stands at 8.7 million users. Then Bluesky opened to the general public last week, adding 1.5 million users in a few days and bringing its total to 4.8 million users.

Bluesky is on the verge of federating its AT Protocol, meaning that anyone will be able to set up a server and make their own social network using the open source software; each individual server will be able to communicate with the others, requiring a user to have just one account across all the different social networks on the protocol. But Mastodon uses a different protocol called ActivityPub, meaning that Bluesky and Mastodon users cannot natively interact.

Turns out, some Mastodon users like it that way.

Software developer Ryan Barrett found this out the hard way when he set out to connect the AT Protocol and ActivityPub with a bridge called Bridgy Fed.

The conflict harks back to blogging culture in the early 2000s, when people worried about their innermost thoughts and feelings being indexed on Google. These bloggers wanted their posts to be public, so that they could try to form communities with like-minded people on platforms like LiveJournal, but they didn’t want their intimate musings to accidentally fall into the wrong hands.

Barrett has no affiliation with Mastodon or Bluesky, but since the protocols are open source, any third-party developer can build on the existing code. As Bluesky federation draws nearer, some Mastodon users caught wind of Barrett’s project and lashed out.

Barrett planned to make the bridge opt-out by default, meaning that public Mastodon posts could show up on Bluesky without the author knowing, and vice versa. In what one Bluesky user called “the funniest github issue page i have ever seen,” there was a heated debate over the opt-out default, which — like any good internet argument — included unfounded legal threats and devolved into bizarre personal attacks.

Barrett has worked on projects like Bridgy for the last 12 years, yet he’s never experienced quite such an intense reaction to his work.

“It hasn’t been easy the last couple of days, being the main character of the fediverse,” Barrett told TechCrunch. But he’s sympathetic to the fear that some Mastodon users have about their posts showing up in places they didn’t anticipate.

“A lot of the people there, especially people who have been there for a while, came from more traditional centralized social networks and got mistreated and abused there, so they came looking for and tried to put together a space that was safer, smaller and more controlled,” Barrett said. “They expect consent for anything they do with their data.”

A common misconception about the bridge is that it would immediately integrate Bluesky and Mastodon entirely. But that’s not how the technology works.

“Some people have assumed that when the bridge goes live, immediately every fediverse post will be visible on Bluesky, and vice versa, and the bridge proactively takes them and shoves them in across in both directions,” Barrett said. “It only does that when someone first requests to follow a person across the bridge.”

With the help of constructive feedback from the GitHub discussion, Barrett decided to build what he calls a “discoverable opt-in.” That way, users on either side of the bridge have to request to follow accounts from across the bridge, and then that user will get a one-time pop-up asking if they want their accounts to be bridged across the two networks or not.

Already, the most ardent Mastodon and Bluesky evangelists are finding themselves acting like rival factions in a war for the open web. But as decentralized social networks become more popular, the way that these ecosystems on different protocols interact with one another could set the stage for the next era of the internet.

Mastodon adherents have been skeptical of Bluesky from the get-go. As a nonprofit, Mastodon’s appeal is that, unlike Instagram or Twitter or YouTube, it’s not controlled by a big corporation that needs to make its investors happy. But in its earliest stages, Bluesky was a project at Twitter, funded by Twitter co-founder and former CEO Jack Dorsey. Bluesky is now its own company, completely separate from Twitter. Even though Dorsey sits on its board, he has proven far more interested in Nostr, another decentralized protocol he backed.

For anti-establishment Mastodonians, Dorsey’s involvement was strike one. Strike two came when Bluesky decided to create its own protocol instead of using an existing one, like ActivityPub. Now, the debate over Bridgy Fed is something like a foul tip ahead of strike three.

The prevailing culture is different between Mastodon and Bluesky, with Mastodon trending more serious and Bluesky more cheeky. Some of these differences come from the leaders of the platforms themselves.

“The whole philosophy has been that this needs to have a good UX and be a good experience,” Bluesky CEO Jay Graber said on a panel last month. “People aren’t just in it for the decentralization and abstract ideas. They’re in it for having fun and having a good time here.”

On the other hand, Mastodon adoptees often join the platform because they believe in its technology. And sometimes, they believe in it so strongly that they take offense to Bluesky (the company) building a whole other protocol from scratch, rather than integrating with ActivityPub. Even ActivityPub co-author Evan Prodromou has expressed his distaste for Bluesky.

“The best thing that [Bluesky] can do for its users is implement ActivityPub to connect to the millions of users on the fediverse,” Prodromou wrote on Instagram’s Threads, which plans to support some form of interoperability with ActivityPub.

The ideological issues around Bridgy Fed are likely to continue stoking tension across these federated social networks as they increase their connection points. Soon, Meta’s Threads app plans to become interoperable with ActivityPub networks like Mastodon. Flipboard and Automattic, owner of WordPress.com and Tumblr, are also betting on ActivityPub. For Mastodon users who want to remain isolated from traditional social networks, these connections to other platforms — particularly Threads, which has 130 million active users — could pose a greater threat than a third-party Bluesky bridge.

For now, Barrett is still working on Bridgy Fed so that it will be ready to go when Bluesky federates. If anything, his brief stint as the “main character of the fediverse” reinforced his focus on safety.

“I am thinking and feeling deeply that however content moderation works on either side of the bridge, it needs to be at least as good as it is for native fediverse users, and vice versa,” Barrett said. “I am on the hook if I put this out here.”

As Bluesky opens to the public, CEO Jay Graber faces her biggest challenge yet

Standard protocol: In a post-Twitter world, Mastodon and Bluesky need to get on the same page

More TechCrunch

Featured Article

Meet the founder who built and sold a $600M enterprise software startup from Sri Lanka

Sanjiva Weerawarana co-founded WSO2 in 2005, recently selling it for more than $600M. He sometimes drives for Uber, too.

Meet the founder who built and sold a $600M enterprise software startup from Sri Lanka

Investors are assisting startup founders earlier than ever in an effort to help them bridge the first climate tech valley of death.

Why Bill Gates’ Breakthrough Energy and other investors are scouring universities for founders

While both the DSA and DMA aim to achieve distinct things, they are best understood as a joint response to Big Tech’s market power.

DSA vs. DMA: How Europe’s twin digital regulations are hitting Big Tech

Featured Article

How the theft of 40M UK voter register records was entirely preventable

A scathing rebuke by the U.K. data protection watchdog reveals what led to the compromise of tens of millions of U.K. voters’ information.

How the theft of 40M UK voter register records was entirely preventable

Self-driving technology company Aurora Innovation was hoping to raise hundreds of millions in additional capital as it races toward a driverless commercial launch by the end of 2024. The company, which…

Self-driving truck startup Aurora Innovation raises $483M in share sale ahead of commercial launch

The U.S. Federal Trade Commission and the Justice Department are suing TikTok and ByteDance, TikTok’s parent company, with violating the Children’s Online Privacy Protection Act (COPPA). The law requires digital…

FTC and Justice Department sue TikTok over alleged child privacy violations

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups.  This week we are looking at acquisitions of small startups, two new…

Acquiring AI talent wholesale

In a big move, Character.AI co-founder and CEO Noam Shazeer is returning to Google after leaving the company in October 2021 to found the a16z-backed chatbot startup. In his previous…

Character.AI CEO Noam Shazeer returns to Google

The startup developed a two-material system that helps homes self-regulate their internal humidity.

Adept Materials’ dehumidifying paint was inspired by trees and semiconductors

When the developers replied to the July 19 email, Yelp sent a deck of pricing tiers with base pricing starting from $229 per month for a limit of 1,000 API…

Yelp’s lack of transparency around API charges angers developers

Featured Article

Cloud infrastructure revenue approached $80 billion this quarter

The cloud infrastructure market has put the doldrums of 2023 firmly behind it with another big quarter. Revenue continues to grow at a brisk pace, fueled by interest in AI. Synergy Research reports revenue totaled $79 billion for the quarter, up $14.1 billion or 22% from last year. This marked…

Cloud infrastructure revenue approached $80 billion this quarter

The pharma giant won’t say how many patients were affected by its February data breach. A count by TechCrunch confirms that over a million people are affected.

Pharma giant Cencora is alerting millions about its data breach

Payments infrastructure firm Infibeam Avenues has acquired a majority 54% stake in Rediff.com for up to $3 million, a dramatic twist of fate for the 28-year-old business that was the…

Rediff, once an internet pioneer in India, sells majority stake for $3M

The ruling confirmed an earlier decision in April from the High Court of Podgorica which rejected a request to extradite the crypto fugitive to the United States.

Terraform Labs co-founder and crypto fugitive Do Kwon set for extradition to South Korea

A day after Meta CEO Mark Zuckerberg talked about his newest social media experiment Threads reaching “almost” 200 million users on the company’s Q2 2024 earnings call, the platform has…

Meta’s Threads crosses 200 million active users

TechCrunch Disrupt 2024 will be in San Francisco on October 28–30, and we’re already excited! Disrupt brings innovation for every stage of your startup journey, and we could not bring you this…

Connect with Google Cloud, Aerospace, Qualcomm and more at Disrupt 2024

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the…

A comprehensive list of 2024 tech layoffs

Intel announced it would lay off more than 15% of its staff, or 15,000 employees, in a memo to employees on Thursday. The massive headcount is part of a large…

Intel to lay off 15,000 employees

Following the recent lawsuit filed by the Recording Industry Association of America (RIAA) against music generation startups Udio and Suno, Suno admitted in a court filing on Thursday that it did, in…

AI music startup Suno claims training model on copyrighted music is ‘fair use’

In spite of a drop for the quarter, iPhone remained Apple’s most important category by a wide margin.

iPad sales help bail out Apple amid a continued iPhone slide

Molly Alter wears a lot of hats. She’s a mocumentary filmmaker working on a project about an alternate reality where charades is big business. She’s a caesar salad connoisseur and…

How filming a cappella concerts and dance recitals led Northzone’s newest partner Molly Alter to a career in VC

Microsoft has a long and tangled history with OpenAI, having invested a reported $13 billion in the ChatGPT maker as part of a long-term partnership. As part of the deal,…

Microsoft now lists OpenAI as a competitor in AI and search

The San Jose-based startup raised $60 million in a round that values it lower than the $500 million valuation it garnered in its most recent round, according to multiple sources.

Sequoia-backed Knowde raises Series C at a valuation cut

X (formerly Twitter) can no longer be accessed in the Mac App Store, suggesting that it has been officially delisted.  Searches for both “Twitter” and “X” on Apple’s platform no…

Twitter disappears from Mac App Store

Google Thursday said that it is introducing new Gemini-powered features for Chrome’s desktop version, including Lens for desktop, tab compare for shopping assistance, and natural language integration for search history.…

Google brings Gemini-powered search history and Lens to Chrome desktop

When Xiaoyin Qu was growing up in China, she was obsessed with learning how to build paper airplanes that could do flips in the air. Her parents, though, didn’t have…

Heeyo built an AI chatbot to be a billion kids’ interactive tutor and friend

While the company was awarded a massive, $4.2 billion contract to accelerate Starliner development in 2014, it was structured as a “fixed-price” model.

Boeing bleeds another $125M on Starliner program, bringing total losses to $1.6B

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Summer road…

Anthony Levandowski bets on off-road autonomy, Nuro plots a comeback and Applied Intuition gets more investor love

Google’s new features include Gemini in BigQuery and Looker to help users with data engineering and analysis.

Google Cloud expands its database portfolio with new AI capabilities

Rad Power Bikes, the Seattle-based e-bike startup that has raised more than $300 million from investors, went through another round of layoffs in July, TechCrunch has exclusively learned. This is…

VC darling Rad Power Bikes hit with another round of layoffs