Startups

Bots are cheap and effective. One startup trolls them into going away

Comment

Image Credits: TechCrunch /

Bots are ruining the internet.

When they’re not pummeling a website with usernames and passwords from a long list of stolen credentials, they’re scraping the price of hotels or train tickets and odds from betting sites to get the best data. Or, they’re just trying to knock a website offline for hours at a time. There’s an entire underground economy where bots are the primary tools used in automating fraudulent purchases, scraping content and launching cyberattacks. Bots are costing legitimate businesses money by stealing data, but also hogging system resources and costly bandwidth.

Clearly, the existing approach of playing bot Whac-A-Mole isn’t working.

“Until now you just had to suck it up as a cost of doing business,” said Johnny Xmas, director of field engineering at Kasada, an anti-bot startup that strikes at the heart of the bot economy itself by frustrating bots with complex tasks.

Their system is simple enough. Bots, said Xmas, are the “white noise” of the internet. Once a bot is started, they keep going until they’re told to stop or their job is done. Kasada tricks bots into thinking that their job is never done. By serving up a small but difficult math puzzle before the site even loads, it tricks the bot into spending its time solving the puzzle and not scraping the site as it thinks it’s doing.

Weeks earlier, Xmas tweeted a photo of Kasada’s proprietary platform Polyform. A single bot made close to four million requests to a website in a single day. Instead of loading the target website, Kasada pushed its randomly generated JavaScript code that loads silently in the browser to the bot instead. For more than 24 hours, the bot was sinking all of the cloud processing resources into trying to solve an impossible math challenge.

“This guy’s [cloud] bill is going to be nuts,” he tweeted.

The company’s aim isn’t to defeat the bot, but the reason for starting it in the first place, said Sam Crowther, Kasada’s co-founder, in a call with TechCrunch. “We cost them money, making their projects not fiscally viable,” he said.

Here’s how it works. Each time someone — or something — visits a website, Kasada accurately fingerprints the requester, using several methods to determine if it’s a bot or not. If not, the site loads as if nothing happened, taking only a few milliseconds off the load time. If it’s a bot, Kasada throws the bot the puzzle, keeping it busy. The bot thinks the website has loaded and doesn’t trigger any warnings on the back-end, all while busily plunging its resources into trying to understand and solve the math problem. “You don’t want to alert the person behind the bot, or they’ll just keep trying,” said Crowther. That’s when the bot starts churning more and more of its resources, and eventually topping out. “The human launches the bot and walks away,” he said. “Often the account maxes out and runs out of money long before the human comes back.” Even if the bot is automatically adding more resources, it won’t ever solve the puzzle. All while the processor usage is spiking, the bots don’t have the resources to target other sites — whether it’s a paying customer or not, said Crowther.

“We’re cleaning up the internet,” said Xmas. “We want to disenfranchise bots from operating to begin.”

False positives are rare — just 0.07 percent of all requests are mistakenly flagged. The team often found that more often than not it’s an old, legacy browser that’s mistakenly flagged its fingerprinting, or that the browser is exhibiting bot-like behaviors through a malicious Chrome extension, for example. Xmas said the service sends a CAPTCHA puzzle to solve in case, allowing the human through.

Bot authors take weeks or even months to develop code that will target specific kinds of sites hoping for a big eventual payoff, Crowther explained. Retail outlets, hotels, major financial institutions and realty listings — all revenue-making customers in the company’s portfolio — are at risk of bots that, if successful, could reap a huge reward.

“One bot targeted a betting company we protected, grabbing odds so that the most cost-effective bets are being placed at the micro-level — like stock trading,” said Xmas. “They’ll put months into a bot that’ll defeat every bot detection system.”

But already the team is finding some bot owners meeting their match.

In one case, Crowther and Xmas — both based in the company’s Chicago office — said they had one company, which they declined to name, was the target of account fraud and scraping. The company came in and stopped the automated logins and scraping of identity documents — preventing a wider attack hitting some 30,000 consumers from identity theft.

“One case we had a betting site where 95 percent of the traffic were bots,” said Xmas. “Think of that. You’re paying for tons of servers, tons of bandwidth because you think you’re doing a ton of business — and you’re making a lot of money so it seems rational,” he said. “Then you find out that 95 percent of that was trash.”

“At first we thought, ‘oh shit, what did we break?’,” he said. “It turns out we broke an insane botnet.”

The two recalled how one suspected bot operator was so frustrated by the company’s anti-bot countermeasures, he sent an abusive note to the company.

“The guy who was running some bots figured out it was us who was stopping them,” said Xmas. “And he went to our website, hit the contact us button, and wrote a very angry letter.” Crowther said that the company caught the bot controller’s IP address because he submitted the “not very nice email” through its contact form. “We found out that he was located in Sydney,” where one of the company’s offices is located. Xmas joked that he told Crowther, knowing who the bot operator was, to “send him a t-shirt.”

Or, better yet, Xmas said, “take that angry email, blow it up, and make it the wallpaper in our Sydney office.”

New malware pulls its instructions from code hidden in memes posted to Twitter

More TechCrunch

Hello, and welcome back to TechCrunch Space. In case you missed it, Boeing and NASA decided to keep Starliner docked to the International Space Station for the rest of the…

TechCrunch Space: Catching stars

As failed EV startup Fisker winds its way through bankruptcy, a persistent and tricky question has become a flashpoint of the proceedings: does its lone secured lender Heights Capital Management…

The question haunting Fisker’s bankruptcy

So-called “unlearning” techniques are used to make a generative AI model forget specific and undesirable info it picked up from training data, like sensitive private data or copyrighted material. But…

Making AI models ‘forget’ undesirable data hurts their performance

Uber is now letting riders in India to book up to three rides simultaneously.

Uber now lets users in India book three trips at once

U.S. airports are rolling out facial recognition to scan travelers’ faces before boarding their flights. Americans, at least, can opt out. 

How to opt out of facial recognition at airports (if you’re American)

The promise of AI and large language models (LLMs) is the ability to understand increasingly wider amounts of context and make sense of that information easily, so it makes sense…

Bee AI raises $7M for its wearable AI assistant that learns from your conversations

Featured Article

DEI backlash: Stay up-to-date on the latest legal and corporate challenges

It’s clear that this year will be a turning point for DEI.

DEI backlash: Stay up-to-date on the latest legal and corporate challenges

Bike-taxi startup Rapido, which counts Swiggy among its investors, is the latest Indian firm to become a unicorn.

India’s Rapido becomes a unicorn with fresh $120M funding

Government websites aren’t known for cutting-edge tech. GovWell co-founder and CTO Ben Cohen discovered this while trying to help his dad, a contractor, apply for building permits. Cohen worked as…

GovWell is bringing automation and efficiency to local governments

Critics have long argued that wararantless device searches at the U.S. border are unconstitutional and violate the Fourth Amendment.

US border agents must get warrant before cell phone searches, federal court rules

Featured Article

UK’s Zapp EV plans to expand globally with an early start in India

Zapp is launching its urban electric two-wheeler in India in 2025 as it plans to expand globally.

UK’s Zapp EV plans to expand globally with an early start in India

The first time I saw Google’s latest commercial, I wondered, “Is it just me, or is this kind of bad?” By the fourth or fifth time I saw it, I’d…

Dear Google, who wants an AI-written fan letter?

Featured Article

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Though MatPat retired from YouTube, he’s still pretty busy. In fact, he’s been spending a lot of time on Capitol Hill.

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Featured Article

A tale of two foldables

Samsung is still foldables’ 500-pound gorilla, but the company successes have made the category significantly less lonely in recent years.

A tale of two foldables

The California Department of Motor Vehicles this week granted Nuro approval to test its third-generation R3 autonomous delivery vehicle in four Bay Area cities, giving the AV startup a positive…

Autonomous delivery startup Nuro is gearing up for a comeback

With Ghostery turning 15 years old this month, TechCrunch caught up with CEO Jean-Paul Schmetz to discuss the company’s strategy and the state of ad tracking.

Ghostery’s CEO says regulation won’t save us from ad trackers

Two years ago, workers at an Apple Store in Towson, Maryland, were the first to establish a formally recognized union at an Apple retail store in the United States. Now…

Apple reaches its first contract agreement with a US retail union

OpenAI is testing SearchGPT, a new AI search experience to compete directly with Google. The feature aims to elevate search queries with “timely answers” from across the internet and allows…

OpenAI comes for Google with SearchGPT

Indian cryptocurrency exchange WazirX announced on Saturday a controversial plan to “socialize” the $230 million loss from its recent security breach among all its customers, a move that has sent…

WazirX to ‘socialize’ $230M security breach loss among customers

Featured Article

Stay up-to-date on the amount of venture dollars going to underrepresented founders

Stay up-to-date on the latest funding news for Black and women founders.

Stay up-to-date on the amount of venture dollars going to underrepresented founders

The National Institute of Standards and Technology (NIST), the U.S. Commerce Department agency that develops and tests tech for the U.S. government, companies and the broader public, has re-released a…

NIST releases a tool for testing AI model risk

Featured Article

Max Space reinvents expandable habitats with a 17th-century twist, launching in 2026

Max Space’s expandable habitats promise to be larger, stronger, and more versatile than anything like them ever launched, not to mention cheaper and lighter by far than a solid, machined structure.

Max Space reinvents expandable habitats with a 17th-century twist, launching in 2026

Payments giant Stripe has acquired a four-year-old competitor, Lemon Squeezy, the latter company announced Friday. Terms of the deal were not disclosed. As a merchant of record, Lemon Squeezy calculates…

Stripe acquires payment processing startup Lemon Squeezy

iCloud Private Relay has not been working for some Apple users across major markets, including the U.S., Europe, India and Japan.

Apple reports iCloud Private Relay global outages for some users

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. To get Startups Weekly in your inbox every Friday, sign up here. This…

Legal tech, VC brawls and saying no to big offers

Apple joins 15 other tech companies — including Google, Meta, Microsoft and OpenAI — that committed to the White House’s rules for developing generative AI.

Apple signs the White House’s commitment to AI safety

The language is ambiguous, so it’s not clear whether X is helping itself to all user data for training Grok or whether this processing refers only to user interactions with…

Privacy watchdog says it’s ‘surprised’ by Elon Musk opting user data into Grok AI training

Sound Search on TikTok is somewhat similar to YouTube Music’s song detection tool that lets you find the name of a song by singing, humming or playing it. 

TikTok rolls out a new feature that lets you find songs by singing or humming them

Skip, a wearable tech startup that began as a secretive project inside Alphabet, exited stealth this week to announce a partnership with outdoor clothing specialist Arc’teryx. The deal is the…

Alphabet X spinoff partners with Arc’teryx to bring ‘everyday’ exoskeleton to market

Ledger, a French startup mostly known for its secure crypto hardware wallets, has launched a new mid-range device, the Ledger Flex. Available now, priced at $249, the dinky hardware wallet…

Ledger launches Ledger Flex, a mid-range hardware crypto wallet