Leveraging First-Party Data for Account-Based Marketing (ABM)
Getting visibility into the dark funnel is now easier with these five behind-the-firewall sources of demand generation....
What’s New
The State of IT is an annual study that offers you a preview of organizations’ IT budget and tech adoption plans — brought to you by Spiceworks and Aberdeen Strategy & Research. Our relationships with millions of IT professionals and our proven analytical capabilities allow us to share insights that help everyone in IT stay ahead of the curve.
We leverage unmatched, first-party intent data gathered from our contextually relevant media network, and proven integrated marketing capabilities to help tech brands target decision-makers in the buying committee from the boardroom to the server room, when they’re in-market for your solution.
Through a wide variety of engagement channels and touchpoints, we deliver business-level intent by analyzing billions of data points using our proprietary AI-driven data engine.
We help B2B marketers strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey.
Our extensive digital marketing expertise, combined with our comprehensive global business-level and contact-level intent data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey.
Welcome to intelligence-driven, omnichannel marketing.
Our brand network includes vertical-specific B2B properties that key decision-makers within the buying collective rely on to stay up to date, hang out, and engage.
Millions of business professionals trust us to offer high-quality content on relevant and evolving technologies that help them stay ahead of the curve. Our real-time updates on industry trends, software tools, community forums, reviews, expert commentary, and in-depth research offer trusted insights to IT decision-makers throughout the buyer’s journey.
Educational tools, guides, and thought leadership content to help you optimize your marketing strategy, develop long term customer relationships, and apply value-centric approaches for driving revenue.
Getting visibility into the dark funnel is now easier with these five behind-the-firewall sources of demand generation....
Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work....
Flagship report offers a view into the future B2B tech landscape, profound shifts in global tech trends, IT budget changes, and business challenges....