Implement Nielsen Digital Ad Ratings

Authorized Buyers supports Nielsen Digital Ad Ratings for use in validation and measurement. You can use Digital Ad Ratings in any ads across Ad Exchange inventory, including video inventory.*

For more information, or for implementation questions, contact your account team.

Declare an ad technology vendor

Nielsen is a third-party ad technology vendor. To use Digital Ad Ratings, declare the ad technology vendor in any bid responses that reference enabled creatives. For developer documentation on building your bid response, see the Real-time Bidding Protocol. If you are using a Nielsen image tag, you should declare the vendor ID 551. Alternately, if you are using a JavaScript tag, you should declare the vendor ID 615.

Implement a pixel in your creative

You can include the Nielsen-supplied tracking pixel as a standard 1x1 pixel within the <impression></impression> element of your VAST XML. Depending on the declared vendor, use either the image pixel tag or JavaScript snippet. Always use the SSL version of the pixel.

Test your implementation

To ensure a successful implementation of Digital Ad Ratings, confirm the following:

• An image pixel should make a 302 redirect from secure-XY.imrworldwide.com to facebook.com (JavaScript versions will make a 200 redirect). If it does not, we may disapprove the creative and filter your bid response.**

• If you are buying in Brazil, Italy, UK, Germany, and Australia you can alternately use cdn.imrworldwide.com or aksecure.imrworldwide.com instead of secure-XY.imrworldwide.com.**

 _{* The JavaScript version of Digital Ad Ratings can only be used with Ad Exchange inventory. It cannot be used for the Google Display Network (GDN).}

_{** XY are alternative subdomains; permitted codes include AU, CN, DAR, DK, ENC, GL, IT, JP, NZ, UK, US, YT, and ZA.}